For a company credited with popularizing the banner ad format, Yahoo’s recent announcement that it would end the use of mobile banner ads — embracing in-feed ‘native ads’ instead — was more than a little surprising.
But according to AdsNative [www.adsnative.com] CEO Satish Polisetti — an expert on advertising optimization and effectiveness — the shift to native ads that appear directly in a user’s editorial feed is an emerging trend that benefits many other companies, too.
To implement native advertising more efficiently, Polisetti recommends following Yahoo’s lead in five key steps:
>> Step 1: Invest First in a ‘Responsive’ Website
Before Yahoo introduced native ads, they significantly improved how their web properties adapt and respond to a computer, tablet, or smartphone.
>> Step 2: Use Unique Native Ad Types
Because native ads are defined less by their size and shape than banner ads, the design of native advertising should more closely mirror your unique content and audience preferences.
>> Step 3: Enhance the User Experience
Yahoo recognized that intrusive, untargeted ads only impede the user experience and ultimately erode your long-term monetization goals.
>> Step 4: Launch with Mobile First
Because mobile traffic is now worth less revenue for many publishers — with high revenue growth coming soon — it is a good way to initially experiment and test without affecting larger revenue streams.
>> Step 5: Keep it Simple
User turnkey platforms such as AdsNative [www.adsnative.com] to simplify the implementation process, use less team resources, and create scalable native ad units.
ABOUT ADSNATIVE
AdsNative is a “supply side platform” for native advertising that helps publishers and networks monetize their sites and apps with ease and scale. AdsNative technology current powers premium publishers like Politico, Future Media, Dice Networks, Seattle Times, and more.
