Theresa Earnheart is shifting gears in the male dominated world of motorsports! 

The ”Other” Theresa Earnheart goes full throttle to fill a substantial void in motorsports.  Her new company, Track Chic, [], is the only online/offline social phenomenon for 240+ million female motorsport fans worldwide sharing a passion for Speed, Style and Sisterhood.

One in three women in the U. S. are avid race fans.  Earnheart recognized that these brand-loyal, decision-making females have been underserved by the racing circuits and represented a missed opportunity to influence women’s $7 trillion of consumer purchases.

Track Chic’s celebration of the sport’s female fans constitutes an unprecedented trend and true power shift in motorsports marketing.  Earnheart is the first to bring together and give voice to all the mothers, wives, sisters, daughters and faithful fans trackside every weekend, win or lose, rain or shine, supporting the sport and the people they love.

Created by women for women, Track Chic combines the passion of motorsports with the frivolity of Red Hat Ladies® into the Divine Secret that best-selling author Rebecca Wells and women today call “Ya-Ya-Sisterhood”.

Track Chic isn’t circuit specific or driver specific and leads the way for women with racing information, fun social events, trackside retailtainment, membership conventions, and of course, fashion.  Track Chic’s Boutique of Sassy & Classy fashions are designed to be worn to the race track on Saturday, to church on Sunday and to the office on Monday.

Track Chic isn’t pink.  It doesn’t shout.  It doesn’t condescend. Track Chic treats women, long neglected in the motorsport industry, as the intelligent race savvy individuals they are.

Each month Track Chic showcases the women in the industry and features a special “Woman behind the Wheels” on the website, Honorees have included racing icon Lyn St. James; Dr. Diandra Leslie Pelecky, Professor of Physics and author of the “Science of NASCAR, How to make Steel + Rubber + Gas = Speed”, award winning actress and former SCCA competitor and team owner, Marsha Mason; Sarah Fisher, Team Owner and IndyCar Record Holder; and Jamie Little, downhill mountain bike competitor and ESPN’s Pit Reporter for NASCAR.

Charity work and “giving back” is also very important to Track Chic. Track Chic actively encourages members to get involved on a local level and help make a difference where it matters most. Everything sold online in Track Chic’s Boutique supports causes most important to women, including children, women’s health, education, job training and support for our military families struggling with the emotional and physical wounds of war.

Sometimes it’s the smallest things that make the biggest difference, like Track Chic’s Chic Stitchin’ Socials where members gather to stitch hand-made quilts or teddy bears for their local children’s hospital or for the children visiting Victory Junction Gang Camp, an affiliate of Paul Newman’s Hole in the Wall Gang Camp for seriously ill children founded by NASCAR’s legendary racing family, Kyle and Pattie Petty.

Track Chic supports social responsibility and partners with designers and vendors who share Track Chic’s commitment to women’s causes. One example is Track Chic’s line of skin care products, “The Body Shop”, a unique line of 100% pure, petroleum and paraben-free skin care products produced by award winning actress and former SCCA (Sports Car Club of America) competitor and team owner, Marsha Mason.  In the spirit of Sisterhood, contributions from Track Chic’s Body Shop purchases go to educating others on the dangers of harmful petro-chemicals found in today’s products, and the importance of carefully reading product labels and making informed decisions.

Track Chic serves as an effective platform to educate women on important causes, such as “Green Initiatives”, and also jumpstarts awareness campaigns and fundraising efforts for large charities including hosting “Tailgate Parties for Pink”, a creative initiative to raise funds and early-detection awareness in the ongoing fight against cancer.

Track Chic is revving the engines; it’s the girls’ turn to have some fun!

Introducing Track Chic’s male hosts, the “Lug Nuts”, a fun, lighthearted response to all the barely clad females that men have enjoyed trackside for years.  Members enjoy a free online Lug Nuts photo contest, VIP treatment by the Lug Nuts trackside, and whimsical Lug Nuts gifts in Track Chic’s Boutique

Track Chic’s Sisterhood is a powerful force and over 35,000 of women’s favorite merchants in the U.S., Canada and Puerto Rico are taking notice.  Track chic members enjoy HOT PASS ACCESS with special 50% Off and Buy-One-Get-One Free discounts in all our favorite categories, including Dining, Shopping, Attractions, Travel, and Movie Tickets in over 135,000 venues.

In addition to all the discounts and fun social events, Track Chic has also launched GIRLS GARAGE PARTIES, a creative, new home business opportunity for female race fans wanting to shift into overdrive and turn their passion for motorsports into profits. Track Chic keeps it fun with a sensible, achievable, recession-proof home business opportunity that supports their family’s lifestyle and leisure interests: Because motorsports isn’t just a passion, it’s a lifestyle!

Track Chic’s patent-pending business model provides the leadership and infrastructure for the social phenomenon for female sports fans.  Multiple streams of revenue fuel the company’s success, including membership dues, retail merchandising, advertising, sponsorship, trackside retailtainment, membership conventions, special events, licensing and more.

So start your engines ladies, get ready to rev it up!  Motorsports isn’t a good ol’ boys club anymore! 

Thanks to Theresa Earnheart’s Track Chic, it’s finally time for the female fans to power up and have some fun!

For more information visit Track Chic online at= www.trackchic.con