Meet Ginny Mees, Founder, The Independent Women Homeowners Network

Tell us about your business.
Our network serves women both professionally and personally. First, we provide female business professionals (real estate, mortgage, designers, attorneys, insurance agents, etc) a means to brand themselves as specialists in the fastest growing segment of homeowners: Independent Women (Never married, Widows, Divorcees, etc). Second, we provide an online resource for independent women to connect with professionals (real estate, mortgage, family law attorneys, designers, insurance, etc) in their community that understand the unique needs and wants of independent women

Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?
As a real estate professional, I have in essence been an entrepreneur for a long time. (My mother will tell you it started when I was in third grade organizing a school carnival in Altadena). The benefits of owning my own business far outweigh the disadvantages. First I am doing something that I am passionate about: connecting women with savvy business women to make sure their most significant financial investment process goes smoothly and with people they can trust. I found over my ten years in real estate, that many of my clients were single women, divorced or widowed, and many of them were completely overwhelmed when I first met them and didn’t know where to begin…by the end of the process they were ecstatic, and that for me was extremely rewarding…helping women feel great about their accomplishment!

What or who has been your greatest influence in business and why? Smooch (yes that’s her real name!) Repovich Reynolds, CEO of Repovich Reynolds Group. She was my “big” sister at our all girls prep school in Pasadena, and I have watched her over the years build her own company The Repovich Reynolds Group, publish her own book on recruiting: “Be Hunted”, raise three children and serve as Head of The Alumnae Association for our school. She is an amazing woman: strong yet filled with grace, and I am honored to call her my friend.

What would you say is your greatest professional accomplishment to date?
Being self -mployed for the past 12 years, and successfully being in business with my husband.

What’s the best advice you have received in business that you wish to pass on to our readers?
I would say for me that time-blocking helps me keep focused and accomplish my daily tasks, which help me achieve my long term goals. In general I am an organized person, but because I spend a lot of time on the phone and I am passionate about this business, I can get sidetracked, so I also keep a timer on my desk.

What has been the most effective marketing initiatives or programs you have used to promote your business?
I would say the experience I have developed in blogging over the past year has been HUGE!! I had no idea the power (Google Juice) this gives a website. I am still learning and there are many way ahead of me, but I find it fun to explore my creative side.

What one thing have you learned as a small business owner that has served you well over the years?
I think keeping your eye on the end result and not letting myself get disappointed or disheartened when something goes wrong. I have to continue to remind myself I am one step closer to the result I want. As my husband always said when showing properties to prospects: you have to have the “throw-aways” in order for the client to gain perspective and know what they want when they see it.

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?
I read a great book called “ The Four Hour Work Week” and I loved it! I am working toward having a Virtual Assistant for personal and professional to free up some time for my family. I am now using Twitter and I think if it is used strategically it can be a HUGE benefit to your site and your message.

What do you do for fun/relaxation?
We live close to the beach and when I need to clear my head, or feel alive again: we go for a walk through the dunes to the sea. We also enjoy travelling, wine-tasting, entertaining with friends and family, skiing and playing tennis.

What is Number One Business Goal you plan to accomplish over the next year?
I want to reach 1300 professional teams throughout North America.

Is there anything else you’d like to share with our readers?
I am also passionate about an organization called Mothers Fighting For Others that helps educate young Kenyan girls: www.mothersfightingforothers.com/ , and the Founder Rocky Turner is someone that inspires me incredibly! In addition to her “girls in Kenya” she also has 6 children! She started this organization to raise funds to clothe, school, feed and provide for young girls in Kenya. Check it out: she should be in your interviews of Women on a Mission!

Thank you for this opportunity.

How can our readers connect with you online?

WEBSITE: www.WomenHomeowners.com

LinkedIn: http://www.linkedin.com/in/ginnymees