Eleven Essential Components of a Successful Social Media Strategy Most businesses need a structured road map to create and manage successful social media programs. Social media strategy consultant Neal Schaffer shares eleven essential components your company’s social media strategy should include. Many company leaders understand that in order to survive […]
Digital Professional Institute Instructor Discusses Upcoming Social Media Trends Social media has come a long way since the student-focused Facebook days, with businesses around the world using social media as a marketing tool. Due to the strong impact social media can have on a brand image, Stephanie Moritz, head of […]
Last week I had the opportunity to learn more about a new social network that is both different and exciting. It is WeHeartIt.com. Here is an visual overview of We Heart It in a PREZI presentation: About WE Heart it: The site gives users an outlet to express themselves through visuals […]
LinkedIn or LinkedOut? Why Your LinkedIn Profile Can Make the Difference in Your Job Search—and 17 Must-Have Components These days, for those stuck in the job market, social media can be the great differentiator. Use it effectively and it can give you a big boost. Ignore or misuse it and […]
5 Steps to Taking Back Your Brain We love our smartphones. There’s no denying it. In fact, we love them so much that we never want to put them down. Most of us constantly check for text messages, emails, and the latest Tweets and Facebook updates at all hours of […]
It’s easy to see why companies are seduced by the buying potential of Facebook’s one billion users. Unfortunately, many try to market to them (and those on similar sites) using old-school tools and tactics that are inherently unsuited to social media. Bill Lee, author of The Hidden Wealth of Customers, […]
