Broad-based movements have been key to instigating social reforms from the labor movement to gender equality and civil rights. While the mechanisms may have moved on from the stump to social media, there are always five elements that characterize a social movement. Building and maintaining the momentum for social change […]
A New Year Empathy Pledge for Worried Parents The school year may be halfway over, but a new year is right around the corner. Just in time for 2017, parenting expert Michele Borba asks parents to dedicate themselves to raising empathetic kids—and offers a pledge reminding parents that in a […]
By Lyndsi Stafford of Eluminate Marketing In September of 2015, Instagram passed the 400 million user mark. Each day, over 80 million photos are shared, and 3.5 billion “likes” are given. If you have a product, service, or company that you’re trying to market and you aren’t already using Instagram, you’re missing out […]
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s vital that business understands social media marketing fundamentals. My client Lyndsi Stafford knows the importance of maximizing quality […]
Six Ways to Keep Trade Secrets and Sensitive Company Info Offline In today’s “sharing” culture, your employees are used to posting about the minutiae of their lives on social media—and that can mean bad news for your company. Here, James Pooley shares six tips to help you ensure that your […]
Social Media has become one of the top promotional tools for growing your business, and knowing how to use it correctly is key to your success. Gone are those days when you reached your targeted audience via yellow page advertisements, direct mail marketing or radio, newspaper and television ad campaigns. […]
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