Post Tagged with: "social marketing"

The Facebook Trap:  How Social Media Gets Co-opted by Traditional Marketing
Social Media / Technology

The Facebook Trap: How Social Media Gets Co-opted by Traditional Marketing

It’s easy to see why companies are seduced by the buying potential of Facebook’s one billion users. Unfortunately, many try to market to them (and those on similar sites) using old-school tools and tactics that are inherently unsuited to social media. Bill Lee, author of The Hidden Wealth of Customers, […]

Social Networking / Technology

How to Protect Your Brand Identity on Social Media

By Ben Johnson Whether you are a start-up or an already established business, you need to take necessary precautions to protect your brand identity. Due to extreme popularity that social media has received, businesses are utilizing the power of this medium for their personal benefit. However, with benefits, there are […]

Top 10 Ways to Effectively Use Social Media
Social Media / Social Networking / Technology

Top 10 Ways to Effectively Use Social Media

By Danielle Dandridge There is no doubt that social media is a vital component in internet marketing, visibility, and branding. However, when done incorrectly, it can actually become detrimental to your company. Here are my top ten ways to use social media effectively. 1. Identify Your Purpose – Your social […]

How to Protect Your Brand Identity on Social Media?
Social Media / Social Networking / Technology

How to Protect Your Brand Identity on Social Media?

By Ben Johnson Whether you are a start-up or an already established business, you need to take necessary precautions to protect your brand identity. Due to extreme popularity that social media has received, businesses are utilizing the power of this medium for their personal benefit. However, with benefits, there are […]

Online Etiquette to PROTECT Your Career Opportunities
Careers and Work / Social Networking / Technology

Online Etiquette to PROTECT Your Career Opportunities

By Catherine PalmiereYes, there’s a whole new world out there. For all of you who are under twenty-five, it’s as familiar as any other world. You skype, you tweet, you text and you post to the wall – in brief, you are, without a doubt, as comfortable online as you […]

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