Post Tagged with: "marketing"

Six Ways a Strong Brand Makes Your Company Money
Business / Business Tips / Worth Reading

Six Ways a Strong Brand Makes Your Company Money

Many company owners go about their business without thinking much about brand. They either ignore it altogether, hand it off to marketing (or maybe a talented graphic designer), or make strategic decisions based on an incomplete understanding of what brand really means. If one of these describes you, Lindsay Pedersen […]

Photo Courtesy of Merilee Kern
Business & Career Opportunities

7 Growth Strategies Sure to Spur Fresh Success

Growth. All businesses and professionals should desire it and most certainly need it. But achieving and sustaining growth in today’s uber-complex environment—whether corporate, entrepreneurial or personal career growth—takes multifaceted vision, ingenuity and agility. Indeed, a lack of growth in business speaks volumes. It says a business or individual hasn’t fruitfully […]

Is Your Business Telling the Right Story?
Business / Marketing & Sales

Is Your Business Telling the Right Story?

The businesses that stand out don’t just state “we are the best” or focus on the ROI of their products. Rather, they tell a story that sparks an emotional connection with prospects. Justin Champion, author of Inbound Content, offers seven tips to help you get started telling yours. You know […]

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton
Business / Leadership

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton

Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Hillary Clinton have outlasted their competitors—and one of them is going to become the leader of the free world. What does success in the face of such highly unfavorable ratings teach us about […]

Keys for Planning Annual Sales & Marketing Goals
Business / Business Tips / Marketing & Sales

Keys for Planning Annual Sales & Marketing Goals

Each fourth quarter as the New Year approaches, it’s prudent to prepare a profitability plan for the coming year, especially with respect to your sales and marketing endeavors. Doing so can give you a notable competitive edge, particularly given the extraordinary number of professionals that don’t bother producing this strategic […]

Seven (More) Cool Marketing Tips to Help You Reel in Clients
Business / Marketing & Sales

Seven (More) Cool Marketing Tips to Help You Reel in Clients

Once you get a taste of how effective the One Week Marketing Plan can be, you’ll want to continue boosting your marketing efforts. Satterfield recommends a number of “strategic boosts” that are low cost and can also be deployed quickly—usually within four to eight hours. He recommends that after you’ve […]

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