Post Tagged with: "branding"

Six Ways a Strong Brand Makes Your Company Money
Business / Business Tips / Worth Reading

Six Ways a Strong Brand Makes Your Company Money

Many company owners go about their business without thinking much about brand. They either ignore it altogether, hand it off to marketing (or maybe a talented graphic designer), or make strategic decisions based on an incomplete understanding of what brand really means. If one of these describes you, Lindsay Pedersen […]

Photo Courtesy of Merilee Kern
Business & Career Opportunities

7 Growth Strategies Sure to Spur Fresh Success

Growth. All businesses and professionals should desire it and most certainly need it. But achieving and sustaining growth in today’s uber-complex environment—whether corporate, entrepreneurial or personal career growth—takes multifaceted vision, ingenuity and agility. Indeed, a lack of growth in business speaks volumes. It says a business or individual hasn’t fruitfully […]

Are You Making Your Customers Feel Special?
Business / Business Tips / Customer Service / Relationships

Are You Making Your Customers Feel Special?

Three Ways Customer Success Builds Extreme Engagement with Your Brand Capturing a customer is hard enough. Keeping that customer is even tougher. For one thing, so many competitors crowd the marketplace that consumers can quickly and easily find a cheaper, faster, sexier version of what you offer. For another, customers […]

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton
Business / Leadership

6 Personal Branding Lessons Every Working Professional Can Learn from Trump and Clinton

Despite having the two highest unfavorable ratings of any major presidential candidates in history, Donald Trump and Hillary Clinton have outlasted their competitors—and one of them is going to become the leader of the free world. What does success in the face of such highly unfavorable ratings teach us about […]

7 Keys to Executing a Successful Business Rebrand
Business

7 Keys to Executing a Successful Business Rebrand

No matter your reason for embarking upon a business rebranding effort of a company or product name, logo, phrase, design scheme or other such asset, which can be mixed and many, one thing is certain: execute poorly and suffer extreme consequences. There is simply no rebranding effort where the stakes […]

Is The Era of Loyalty To Consumer Brands Over?
Business / Business Tips

Is The Era of Loyalty To Consumer Brands Over?

Low Prices Have Killed Brand Loyalty Darlene Quinn knows what it’s like to be loyal to a brand name. Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion […]

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