Post Tagged with: "brand"

Read These 5 Tips before You Try to Make Your Own Logo
Business / Business Tips / SPosts

Read These 5 Tips before You Try to Make Your Own Logo

An apple with just one bite. The golden arches. The green and white caffeinated siren. Without even saying their names, you know the companies these logos signify. They are iconic and have taken on a life of their own.  Perhaps you’re starting out on a new business endeavor. The fun […]

Six Ways a Strong Brand Makes Your Company Money
Business / Business Tips / Worth Reading

Six Ways a Strong Brand Makes Your Company Money

Many company owners go about their business without thinking much about brand. They either ignore it altogether, hand it off to marketing (or maybe a talented graphic designer), or make strategic decisions based on an incomplete understanding of what brand really means. If one of these describes you, Lindsay Pedersen […]

Business / Women in Business

5 Tips to Help You Develop Your Personal Leadership Brand

Creating and sustaining a personal brand is an important, but overlooked, professional/ career enhancing strategy. Unfortunately, many leaders often consider it to be fluff, just as they hold similar misperceptions and negative judgments about the worth of running a business on a foundation of company values, vision, and mission. Remember […]

Creating a Culture & Brand That Makes & Actually Keeps Brand Promises
Business / Business Tips / Image / Uncategorized

Creating a Culture & Brand That Makes & Actually Keeps Brand Promises

It’s one thing to make a promise. It’s quite another to keep it. Yet, businesses make promises every day. Some keep them. Some companies like AT&T, Bank of America and US Airways have good intentions, but can’t keep them because their strong culture and strong brand are misaligned. And, worst […]

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