An apple with just one bite. The golden arches. The green and white caffeinated siren. Without even saying their names, you know the companies these logos signify. They are iconic and have taken on a life of their own. Perhaps you’re starting out on a new business endeavor. The fun […]
Many company owners go about their business without thinking much about brand. They either ignore it altogether, hand it off to marketing (or maybe a talented graphic designer), or make strategic decisions based on an incomplete understanding of what brand really means. If one of these describes you, Lindsay Pedersen […]
Creating and sustaining a personal brand is an important, but overlooked, professional/ career enhancing strategy. Unfortunately, many leaders often consider it to be fluff, just as they hold similar misperceptions and negative judgments about the worth of running a business on a foundation of company values, vision, and mission. Remember […]
It’s one thing to make a promise. It’s quite another to keep it. Yet, businesses make promises every day. Some keep them. Some companies like AT&T, Bank of America and US Airways have good intentions, but can’t keep them because their strong culture and strong brand are misaligned. And, worst […]
