Many company owners go about their business without thinking much about brand. They either ignore it altogether, hand it off to marketing (or maybe a talented graphic designer), or make strategic decisions based on an incomplete understanding of what brand really means. If one of these describes you, Lindsay Pedersen […]
Why They Are Growing and What They’re Doing Right The best subscription companies don’t just thrive; they excel at solving an ongoing problem for subscribers and help them achieve their goals. Membership Economy expert Robbie Kellman Baxter weighs in on some of the most interesting subscription brands today and shares […]
By Ben Johnson Whether you are a start-up or an already established business, you need to take necessary precautions to protect your brand identity. Due to extreme popularity that social media has received, businesses are utilizing the power of this medium for their personal benefit. However, with benefits, there are […]
By Danielle Dandridge There is no doubt that social media is a vital component in internet marketing, visibility, and branding. However, when done incorrectly, it can actually become detrimental to your company. Here are my top ten ways to use social media effectively. 1. Identify Your Purpose – Your social […]
By Ben Johnson Whether you are a start-up or an already established business, you need to take necessary precautions to protect your brand identity. Due to extreme popularity that social media has received, businesses are utilizing the power of this medium for their personal benefit. However, with benefits, there are […]
