100 Resources / Marketing & Sales / Social Networking / Teleseminars/webinars / Women Recommend

Social Media, Internet Marketing and Minding Your Manners

That’s the theme for the next three teleconferences for the Women’s eCommerce Association.

Here’s the scoop:

FRIDAY, January 16, 2009 ~ Using Social Media to Grow Your Business with Debbie Weil, Author of highly acclaimed “The Corporate Blogging Book”



1 PM EST ~ Debbie Weil is a corporate & CEO blogging and social media consultant and sought-after speaker based in Washington DC. Her clients include Global 100 and Fortune 500 companies. She is the author of the widely praised The Corporate Blogging Book published in the U.S. by Penguin Portfolio, and also in Italian, Mandarin Chinese and a UK edition. She has written BlogWriteForCEOs, a leading blog on social media marketing, since 2003. To learn more about Debbie, visit her online at www.debbieweil.com. In this session, Debbie will talk about blogging and other social media and how you can leverage it to grow your business.  

To RSVP for this complimentary session, send a message to Heidi (at) wecai.org withSocial Media Session” in the subject line

 Wednesday, January 21, 2009 ~ Mind Your Multicultural Manners with Lisa Finan

11 AM EST ~  Lisa La Valle-Finan is the Creative Director of getGlobalized, An intercultural communication agency based in the New York/New Jersey metro area.  As an intercultural specialist and writer, she is constantly developing ways to create a better understanding of people in diverse environments by emphasizing the importance of manners and cross-cultural understanding. Currently creates customized, cross-cultural competency workshops to facilitate cultural immersion and sensitivity. Highly researched and well-produced materials include workbooks, activities, PowerPoint, and lectures for a thoroughly engaging cultural experience about international and intra-office business, general travel, relocation, ex-pat and country briefs.  Learn more about Lisa and her company at www.getGlobalized.org


To RSVP for this complimentary session, send a message to Heidi (at) wecai.org with “Mind Your Manners” in the subject line.


* Wednesday, January 21, 2009 ~ ViralKungFu: Is your business in the game? The future of Internet Marketing with J. B. Glossinger

1 PM EST ~ J. B. Glossinger is the founder of MorningCoach.com, an online community that has quickly blossomed into the world’s largest personal development Website. From Argentina to Zimbabwe, loyal listeners in more than 80 countries tune in daily to hear his podcast, skyrocketing it to the top spot on iTunes Health. In addition to his work on MorningCoach.com, J.B. also founded the innovative media-marketing firm ViralKungFu, Inc., a company specializing in social and traditional media. JB is a personal development coach, a well-regarded keynote speaker and the author of Get Out Of Neutral. He has an MBA and a PhD in Metaphysics.  You can no longer rely only on your traditional marketing plan. The Internet continues to explode with new and proven methods to target your market. If you want to continue to attract and retain customers, you need to have an effective Internet marketing strategy. During this interview, J. B will show you how to lay a strong foundation for your Internet marketing plan and more.

This session is EXCLUSIVE for Charter and Lifetime Members.  If you are interested in attending, send a message to Heidi (at) wecai.org withViral Kung Fu” in the subject line.

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  1. Pingback: Posts about Apple Software as of January 12, 2009 | The Lessnau Lounge

  2. The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

    Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

    While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.