Randi Bussin, Founder, Aspire! Fulfilling career ambitions

Tell us about your business.

Career transition coaching and personal branding consulting.

Target audience is:

~ Mid career professional seeking more meaning and passion-they are typically burned out form the rate race (could be corporate, could be nonprofit) but they are burned out and ready for something NEW and exciting

~ They are lost and don’t know how to determine the right next step-they need an objective partner to help them determine the following:

 * Interests, motivated skills, behavioral style, values, personal brand etc.

 * They do not know how to market and brand themselves for a career reinvention

Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?

It means having the flexibility to work when it works for me and my family

I became an entrepreneur (this is my third biz-my first was at 11) because I like making my own decisions and I like the diversity of having to wear many hats. I also have a sales and marketing background so it certainly helps.

What or who has been your greatest influence in business and why?

My first boss, Ken Olisa-a Venture Capitalist in the UK. He is an amazing marketer and has always been a great mentor to me.

What would you say is your greatest professional accomplishment to date?

Going back to school at 45 to retrain to become a coach and brand strategist. I did over 5 years of training with a small child as a single parent.

What’s the best advice you have received in business that you wish to pass on to our readers?

Find a niche and serve it well.

What one thing have you learned as a small business owner that has served you well over the years?

Find a niche and serve it well.

-It works every time!!!!!!

Are there any resources or tools you’d like to share with other small business owners that have helped you succeed?

QuickBooks is amazing and a must have for small biz owners.

Reach branding Club-as a Certified Reach Brand Strategist and a Reach Online Identity Strategist, I had to go thru their program. I learned tons about personal branding and how it can help you figure out what it unique and compelling about what you have to offer. And then how to express that brand to your target audience-both offline and online. I would recommend their program for any small business owner, and I am coaching some at the moment.

What is Number One Business Goal you plan to accomplish over the next year?

Start getting paid for my keynote presentations.

Is there anything else you’d like to share with our readers?

This is the best job I have ever had!!!

How can our readers find you online?



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