Laura Banks, author, marketing specialist Book, Embracing Your Big Fat Ass and Owner’s Manual
Tell us about your business.
It’s a humor book about women embracing their body types. Target is all women who want to learn how to love themselves exactly the way they are.
Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?
As a writer I get to express myself. I also own a business marketing products on radio which earns me well over $20K per month with Dr Pressman. www.drpressman.com
What or who has been your greatest influence in business and why?
Greatest influence lately is T Harv Eker. Getting over obstacles, networking. Dr Pressman really, though is someone I have studied and worked with for over 25 years. How many millionaire nutritionists do you know?
What would you say is your greatest professional accomplishment to date?
Probably my radio marketing because it’s earning me so much money and allows me to make deals with other major people like Harv Eker, Loral Longemeir and Derek Broes from www.efusjon.com
What’s the best advice you have received in business that you wish to pass on to our readers?
Use social marketing – it is now and it’s coming at us like a freight train. Work with people like Derek Broes who have patented a marketing technology (application) for facebook and its 200 million users.
What one thing have you learned as a small business owner that has served you well over the years?
It’s all about bringing the right people together in on the right deal. Find receptive players. Reach out to people at the top of their game. Talk to the people on stage and make deals with them. Play big, think big, follow marketing trends with twenty-somethings…which is where all the money is with viral marketing.
Are there any resources or tools you’d like to share with other small business owners that have helped you succeed?
Working on a lead generating site now…will let you know. Go to Peak Potentials events. Go to Bob Burg events. Mentor very successful people daily that are doing exactly what you wish to be doing. Use radio – it’s cheap and highly effective.
What is Number One Business Goal you plan to accomplish over the next year?
Build my efusjon team and earn $400K per month.
Is there anything else you’d like to share with our readers?
Don’t be timid about writing a book. Get press on yourself in local radio and tv outlets in your community, and take that collective of media exposure and your book proposal to an agent. That’s how I did it. Do not self publish unless you are a brilliant marketer. Get a least one book done by a reputable publisher and go from there. I’m on my third book, last one with Simon and Schuster.
How can our readers find you online?
(Note from the Editor ~ Be sure to grab your copy of Embracing Your Big Fat Ass. Its a wonderful book filled with humor and stories that can help any woman who has a challenge with her self-image. Click on the book cover for more information)