"Power Up by Priscilla Marotta et al is worth reading"The 2014 theme of International Women’s Day is Inspiring Change. And that’s the focus of Power Up – Women Charging Up for a Fuller Life , a new book that delivers a multigenerational take on women and power. The three authors, one college student and two experienced therapists and business owners, write from the Baby Boomer, Gen X, and Millennial perspectives.

Written by Baby Boomer Dr. Priscilla V. Marotta, licensed psychologist, founder of the Center of Psychological Effectiveness and a 2013 100 Most Outstanding Women in Broward County honoree; Gen Xer Veronica Ruiz-Ashwal, LMHC, MBA, owner of the Center of Psychological Effectiveness and a 2014 100 Most Outstanding Women in Broward County honoree; and Millennial Elizabeth Hyatt, University of Florida senior enrolled in a combined degree program that will result in a bachelor’s in political science and a master’s in political campaigning.

Here’s an excerpt from that book:

Power and women — the phrase rings strangely in our ears. Powerful people mainly have been men. Throughout the centuries, women have been characterized as weak, passive, and dependent — at the opposite end of the spectrum from the aggressive strengths attributed to men. It is a disservice to both women and men to identify men as powerful and strong while classifying women as passive and weak. To live a psychologically healthy life, men need to be able to express their feelings, demonstrate caring, and display vulnerability. Likewise, women need to exert leadership, mobilize to meet their needs, and manage their lives.

Research studies show that gender characteristics are largely a product of socialization. As women and men grow up, dozens of cultural messages are communicated regarding female and male behaviors. Messages for women have been: be accommodating, considerate, nurturing, and demure. Only now are cultural messages beginning to communicate women’s use of power. Naomi Wolf discussed in Fire With Fire the need for women to be socialized with a different message to recognize and use their power. Wolf notes that women have enormous unclaimed power, and states, “Women are far more powerful than they know, have far more leverage than they are using, and can raise their voices to make rapid, sweeping, irrefutable changes in the conditions of their lives.”

Our goal is that, after reading this book, you will understand that power is a skill, like any other, for achieving goals. You will learn that to be effective you have to use power to put your beliefs and needs into operation. You’ll discover you need power to advance your own development — and not to limit the development of others. You’ll realize once you shed your lifelong conditioning that power is to be avoided you’ll move to an understanding that power is essential to effective living.  Power pervades every aspect of our lives, and is a creative force to be embraced.


To get a copy of Power Up visit:  Amazon.com  (available in paperback $11.12 and Kindle $3.50)