"Plane Over NYC World Cup Parade Slams FIFA for Pay Discrimination "Bike Ads and a Plane Flyover Around World Cup Parade Will Demand FIFA Give Women Equal Pay for Equal Play

Calls for equal pay for women’s soccer have been heating up over the past week in NYC, with a bevy of bike ads and a giant plane drawingattention to FIFA pay discrimination as the USA women’s national team celebrates it’s World Cup win with a parade. The ads are sponsored by national anti-sexism group UltraViolet.

WHAT: “Equal Pay for Equal Pay” ads slamming FIFA for pay discimrination above and around the Women’s World Cup parade in NYC.

UltraViolet, which had been campaigning on the FIFA pay gap since February, renewed their campaign after the 2016 World Cup champions netted only $2 million for their win, while the winners of the 2014 men’s World Cup netted $35 million. In contrast, the USA men’s team was awarded a whopping $8 million prize after losing in the first round.

The ads come in the midst of a national petition calling for equal pay signed by more than 70,000 UltraViolet members: http://act.weareultraviolet.org/sign/fifa_women/

“Our message to FIFA is simple: equal pay for equal play,” said Nita Chaudhary on why the group is sponsoring the ads. “FIFA’s antiquated pay discrimination isn’t acceptable anymore.”

Women’s group UltraViolet has been working tirelessly in support of equality in sports in the last year– publicly shaming the NFL and NBA for not taking violence against women seriously. They have also been extremely active in the fight to end pay disparities– from shaming states with large pay disparities to successfully pressuring Target to raise the minimum wage, an issue affecting predominantly female workers.

UltraViolet is an online community of over 650,000 women and men who want to take collective action to expose and fight sexism in the public sector, private sector and the media. Find out more at WeAreUltraViolet.org.