With Valentine’s Day around the corner, wanted to get to you with the results of a revealing new survey from feminine care leader Summer’s Eve. Did you know 56% of women still feel heavy pressure to have a date on V-Day? And more than half of women say it’s important to be intimate on the holiday of love?

Cupid’s holiday has long been either lauded or dreaded for the undue pressure it creates to have a “perfect night,” but what does perfect really mean for today’s woman? Is a fairy tale night still the gold standard or is the holiday simply overrated? Or is it both? From sex and relationships to self-care and date night details, the results of this Summer’s Eve survey tell the story of women’s attitudes toward the “love it or hate it” holiday just ahead of February 14th.

See some of the most interesting results below:

  • 71 percent of respondents still say that a romantic night out with their plus one is the ideal way to spend V-Day. And 45 percent of women want the traditional fanfare (dinner, movie and flowers).
  • Still nearly a quarter (23%) of respondents would rather celebrate Valentine’s Day unconventionally – from going on a group date to opting to spend the day with friends.

The Perfect Valentine’s Day?

  • These are the top things respondents said they’d most like included in their Valentine’s Day plans.

o   A romantic dinner: 67 percent

o   Having sex: 49 percent

o   Being intimate: 47 percent

o   Receiving flowers: 47 percent

o   Receiving chocolates: 43 percent

The Internal Struggle is Real …

  • More than half (57%) of women surveyed said Valentine’s Day is overrated.
  • But still, 56 percent say they do feel heavy pressure to have a date for Valentine’s Day!

Finding a Plus One

  • Results show women are finding someone to spend the holiday with in more ways than one.

o   24 percent have found someone in a bar or club for Valentine’s Day, while 23 percent have found someone on a dating app.

o   A quarter of those surveyed have even gone back to an ex to ensure they don’t spend the holiday alone!

Let’s Get Physical

  • When it comes to V-Day, intimacy is still high on the agenda for most women, with more than 53 percent saying it’s important to be intimate on the holiday of love.
  • Taking it one step further, 29 percent said they planned to try something sexually new and adventurous in honor of V-Day!

Uncuffing Season?

  • Three in 10 women have had a relationship end (either been broken up with/broke up with someone) right before or on Valentine’s Day. And when looking at older millennials, 66 percent say the reason for the breakup was to get out of making plans or buying a gift.

Indecent Proposal

  • Get up off that knee! A quarter of that same millennial audience cited being proposed to as one of the tackiest things that could happen to them on Valentine’s Day.

Love It or Hate It?

  • At the end of the day, 66 percent of women agree that they actually like Valentine’s Day. Cue the roses!

Solo, Coupled Up or Group

  • There are many different ways to celebrate V-Day, and although 71 percent of women still prefer to have a romantic night out, more than a quarter still opt to spend the night alone, while 22 percent think spending the day with friends is the way to go.

Self-Care is the Best Care

  • 67 percent of respondents believe self-care is especially important around Valentine’s Day. And what part of their body are they pampering the most? That would be the vagina with 22 percent of the vote, beating out the face for the most self-cared for body part!

Date Night Essentials

  • What items are “clutch” in any date night bag? Women said they carry the following when out on a date:

o   Cash: 61 percent

o   Lip balm: 53 percent

o   Makeup: 45 percent

o   Perfume: 44 percent

o   Gum: 42 percent

o   Phone charger: 38 percent

o   Feminine care products: 32 percent

o   Hair tie/bobby pins: 31 percent

o   Feminine wipes: 27 percent

o   Toothbrush: 24 percent


Source: Summer’s Eve Valentine’s Day Survey