Survey also reveals that some moms don’t leave Mother’s Day up to dads and kids – 50 percent pick out their own gifts at least sometimes


"Moms Are Looking Forward to Flowers, Chocolates and Family Time This Mother’s Day"According to new research released today by , the pioneer and leader in online cash back shopping and subsidiary of the global Internet services company Rakuten, the top gift on American moms’ Mother’s Day gift wish list is quality time with their family (63 percent), followed by flowers (33 percent) and chocolate (28 percent).

The top five gifts on moms’ wish lists across America include:

Top Gifts Moms Want This Mother’s Day Percent of Moms Who Said This
1. Quality time with their family 63 percent
2. Flowers 33 percent
3. Chocolate 28 percent
4. Spa day 28 percent
5. Family brunch 27 percent


“This year’s survey demonstrates that gift choices vary between moms, with some looking forward to the classic gifts like flowers and chocolates, and others looking forward to getting pampered,” said Kevin H. Johnson, CEO of Ebates. “At Ebates, we want to help shoppers take the stress out of finding the perfect gift for mom, while earning cash back.”

The survey also revealed that 42 percent of moms pick out their own Mother’s Day gifts some of the time, while another 8 percent say they always pick out their own gifts. The other half trust their families to get it right the first time, and never buy their own gifts.

What NOT to Give Mom

If you’re thinking of getting mom some Circuit Training for Mother’s Day, think again! The survey revealed that the #1 gift American moms do not want to receive is a gym membership (94 percent).

Americans plan to go big for Mother’s Day 2016

Mother’s Day spending is up in 2016 – way up. Last year, 35 percent of Americans planned to spend between $20-$50 and only 12 percent planned to spend between $100 and $150.

This year, 30 percent of Americans plan to spend $51-$100 on Mother’s Day and another 27 percent will spend between $100-$250.

Until May 8, Mother’s Day shoppers can receive up to double cash back on select retailers via For more details on specific retailers participating in the special Mother’s Day offer, visit Eden Florist . Shoppers who prefer to shop on the go can download the free app at Google Play and the App Store .

Survey Methodology

This survey was conducted online within the United States by SSI on behalf of Ebates from April 7-8, 2016 among 1,003 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact .

Ebates rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 2,000 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a “Big Fat Check” or through PayPal.