Michelle Elizabeth TITLE President & CEO – Hair Solutions by M.E., Inc
Tell us about your business
Our company is geared towards women of all ages, we have the only Patented Hair Extensions of their kind, on the market.
Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?
I came up with the idea for the Effortless Extensions out of a personal need, after having to cut my hair due to damage. I found that there was nothing in hair extensions that were not damaging to your hair, and were easy to use. The idea was one of self-preservation and not business oriented. When I showed my friend, who is now my business partner, we decided this was an idea women could benefit from!
What or who has been your greatest influence in business and why?
Well this truthfully has been a learn as you go process for us. You have to be totally committed to your choices, you learn from your mistakes, knowing the lesson will make you stronger going forward.
What would you say is your greatest professional accomplishment to date?
The biggest accomplishment was like the birth of a child, it came in the form of our first (of Many) Patents, we waited six and half years to receive our first Hard earned Patent!
What’s the best advice you have received in business that you wish to pass on to our readers?
My best advice is: There is no such thing as an overnight success, you will see very hard times but it’s all up to you how far you go.
What has been the most effective marketing initiatives or programs you have used to promote your business?
We have had an infomercial, been featured 2x on the Rachel Ray Show, the Today Show, many fashion, bridal, women’s, and Hair Magazines. We have many Internet bloggers and YouTube reviews, and we have a PR company promoting Effortless Extensions.
What one thing have you learned as a small business owner that has served you well over the years?
There is no such thing as a small business, :):) no matter what your business is, it will undoubtedly not be small to you!
Are there any resources or tools you’d like to share with other small business owners that have helped you run your business? If yes, please describe.
I would say that social media is a great resource, Facebook , twitter, YouTube etc, and the best thing is, IT’S FREE!
Do you have any new projects coming up (or have you just completed a big project ~ reached a milestone, etc.)? If so, please tell us about it.
We have just given our website a Face Lift, we are working on a few new products, and we are scheduled to launch with a large Hair supply business in June/July.
What do you do for fun/relaxation?
I enjoy getting out and walking (weather permitting), I have to say I love to read, haven’t found time lately, but it’s now top on the list!
What is Number One Business Goal you plan to accomplish over the next year?
Getting our product in more physical locations, offering our customers more choices for shopping.
You want to write a book on: “Life doesn’t come with a hand book” I often wished there was a life handbook, Contents: one chapter- HELP!
Is there anything else you’d like to share with our readers?
You must Love what you do, there will be ups and downs, but looking back it will all be worth it!:):)
What’s the best way for our readers to connect with you (feel free to include the links to your social networks and websites)?