Meet Kristin Mallon, Co-Founder and CEO of FemGevity and this week’s Woman in Business

Tell us about your business.


FemGevity is a women-led and founded telemedicine company revolutionizing menopause management and longevity medicine.  We are changing the narrative in health care from “Do I have a chronic disease yet” to “Is my health optimal for my age?” FemGevity offers a personalized approach to longevity and hormone restoration that extends the health span of women. Our target audiences are women interested in/looking for: menopause care, preventative health and wellness, and personalized wellness plans. After booking an initial consultation, clients work with our medical team to develop a personalized treatment plan that may include a diet, exercise, supplements, bioidentical hormones, and/or prescription medication.
Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?
To me, being a business owner means having the opportunity to make a real impact on people’s health and well-being. As a certified nurse midwife and health expert, I’ve always been passionate about helping people live healthier, happier lives and get out of sickcare and into optimal wellness. Being an entrepreneur means having the power to make a difference in the world by bringing my vision to life. I became an entrepreneur to fill the gap in healthcare for women.
What or who has been your greatest influence in business and why? 
I love digging into other business creators and learning from the success clues they leave behind like Gabrielle Bonheur aka Coco Chanel, Dolly Parton and Fernande Grudet and Ruth Handler.

What would you say is your greatest professional accomplishment to date? 

My biggest professional achievement so far has been starting a concierge OB/GYN medical practice and elevating the level of maternity care in the New York City Metro Area. It has been an incredible privilege to provide high-quality healthcare to women and to witness their excellent health outcomes. I am proud to say that our company grew rapidly within just five years, and it now has a valuation well into the 7 figure range.
What’s the best advice you have received in business that you wish to pass on to our readers?
 I’m a huge fan of Gino Wickman’s work on Traction and the Entrepreneur Operating System. I used EOS/Traction and his VTO in my last business and we use it now currently at FemGevity.  It is a fantastic system on how to manage a business. I highly recommend checking it out for any business owner. It was recommended to me by a friend who runs a construction company, a totally different type of service, but that is what makes the ideas so solid and concrete. They can be applied to any type of business.

What is your relationship with social media? 

  I appreciate social media for what it is, a resource to connect people with the type of content they are looking for and also to entertain. It can be a great platform to connect with great people when used judiciously.
What have been the most effective marketing initiatives or programs you have used to promote your business
The best marketing strategies I have found so far are the ones by Jay Abrahams.  He was an executive consultant for many decades and was exceptional about finding direct marketing strategies and squeezing the potential out of any company like juice from a lime. He has written several books, all which are fantastic for marketing strategies.
What one thing have you learned as a small business owner that has served you well over the years? 
I’ve learned that it’s best to follow what excites you most to the best of your ability with no insistence or assumption on the outcome.

How has your routine changed since covid? 

The COVID-19 pandemic has transformed the way we think about healthcare delivery, with telemedicine emerging, like our company FemGevity, as a key tool for providing safe and effective care. With the need for physical distancing and reduced in-person visits, healthcare providers have rapidly adopted telemedicine technologies to connect with patients remotely. This has led to a surge in virtual consultations, remote monitoring, and other telehealth services, allowing patients to access care from the safety and comfort of their own homes. Not only has telemedicine helped to improve access to care, but it has also reduced wait times and made healthcare more convenient for patients. As we continue to navigate the pandemic and beyond, telemedicine will undoubtedly continue to play a critical role in delivering high-quality healthcare to patients across the world.

What productivity tools do you use? 

We use so many but especially love Clickup, Zapier, and AirTable and of course use Slack and Google Drive.

Are there any resources or tools that have helped you run your business

 We also use, Rudderstack for customer data and amazon for storage.

12. Do you have any new projects coming up?

We are excited to now be offering, at Longevity Medicine Consults which include biometric markers for optimal health including nutrigenomic and epigenetic markers.

How do you prepare for the next day? 

 I set my intentions for the week and utilize the VTO system from Gino Wickman to make sure that I am on track with my goals. I utilize Clickup to help me prep for the week coming up.

What is the number one meeting you never miss (and why)? 

I never miss our weekly Pulse meetings (similar to a weekly stand up meeting).Our pulse meetings are when our team members report on key metrics or “scorecard” numbers that are relevant to their department. They also discuss any issues or obstacles that are hindering progress and prioritize what needs to be tackled next. This helps to ensure that everyone is aligned with FemGevity’s goals and that any issues are addressed in a timely manner.

What do you do for fun/relaxation? 

I love everything pertaining to a bon vivant (the good Life) being with good people, having peak experiences, traveling sports and reading. Surfing is one of my all time favorite things, although I get to it the least.

What is the Number One Business Goal you plan to accomplish over the next year? 

 I want to educate women about healthy menopause, and how to view health from a ”what is optimal for me?” perspective vs just a “Am i sick yes/no” perspective.
You want to write a book on ….. How to navigate longevity medicine- what’s a quack and what’s real.

What is the number one book you recommend to our readers? And why? 

Chris Voss Never Split the Difference. It’s a must read to understand negotiations in business. And of course, The Secret by Rhonda Bryne. This one is just a must read for life in general.

Is there anything else you’d like to share with our readers?


In my years of experiences I have found that circumstances do not always matter, it’s really the state of being that matters.  Often my state of being creates my reality.

What’s the best way for the readers of WE Magazine for Women to connect with you?

The best way for readers to connect with me is through my Linkedin, FemGevity can be found on Facebook, Instagram, Tiktok, Linkedin, and Youtube.