Meet Jessica Klasnick of Jessica Klasnick Coaching and this week’s WE Magazine Woman in Business Interview
For the past 5 years, Jessica hase led her family of 5 on a journey of discovery. Recalculating what happiness means to them, breaking away from the societal norms of how life “should be” and intentionally living our life, each day, and on purpose.
But this massive change isn’t something reserved just for her and her family. It is available to anyone with a willingness and readiness to change.
As a certified Life Coach with The Life Coach School and graduate of RaMa Institute for Applied Yogic Science and Technology, Jessica works with a library of tools to create change that includes causal coaching, meditation, and future focus principles. These techniques focus on a mastering of the mind to create lasting effects.
Jessica doesn’t teach you how to recreate your best life. she teach you how to discover your own.
This is her interview
Tell us about your business
Hi! I provide life coaching for men and women with a focus on creating change, whether that be in yourself (which I always recommend), your business, parenting, marriage, friendships, money and intimacy.
Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?:
Being a business owner means being an active leader in what you want to see in the world. I wanted to see less suffering, and fewer people limiting their understanding of what they’re capable of. I went about creating a business to help with that. How I became an entrepreneur is definitely an interesting story. My husband had worked on Wall Street for 20 years, we lived in the suburbs, 3 kids, sprawling house, the whole package… and we weren’t happy. We should have been happy, but we weren’t. So we took our savings, my husband left his job, and we took a trip around the world with our kids. It turned into moving to a mountain ski town, then traveling and living in an RV. It changed our lives and saved our marriage (to say the least), and so many people would tell us, “I wish I could do that.” We would always think, “You definitely can.” And the best news is, you don’t have to leave your job or live in an RV (in fact, I don’t recommend it) to make that happen. You can just get a coach to help you figure it out. That’s where I can help.
What or who has been your greatest influence in business and why?:
This may seem odd, but the greatest influence in my business has been meditation practice. My former self was a very go, go go, “who has time to slow down” kind of person. Meditating never made it on my To Do List. 10 years ago when I started to meditate, I started to develop a deeper connection to myself, to the ideas I have, the expertise that I can bring to the world, the things I want to do and how I want to do them. Learning how to do that changed everything.
What would you say is your greatest professional accomplishment to date?:
My greatest professional accomplishment to date has been becoming a fully booked coach within a year of opening my practice. Some people believe it takes years and years to build a successful business. I don’t. When you care about your clients, help them with their problems and make their lives better, success is inevitable.
What’s the best advice you have received in business that you wish to pass on to our readers?:
The best advice I would love to pass on is that failure is normal. Every entrepreneur fails, no one is exempt. Knowing that, you can lean into the things that feel so big and scary and go for them knowing you could fail and that that is okay.
What have been the most effective marketing initiatives or programs you have used to promote your business?:
This may sound too simple, but the most effective marketing I have done is showing up as myself. Not pretending to be buttoned up when I’m not. Not looking at a checklist of “how a life coach should market”, but figuring out who I am as a life coach and marketing from that place. My social media posts are like you’re talking to me. When I give presentations, I tell bad jokes and laugh at them because that’s who I am. I think that’s what most people want, too: permission to be themselves.
What one thing have you learned as a small business owner that has served you well over the years?:
Oh I love this because it has served me so well – you don’t have to know the “how” when making decisions. For example, when I was looking to grow last year, I decided I wanted to double my business revenue. It was a lofty goal. I set the goal and considered all the ways it could happen and then allowed that to unfold. Had I gotten caught up in “how” that would have happened, I would have felt overwhelmed and frustrated because it seemed impossible.
Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?
I get coached a lot. I am a product of my product and that’s important because I believe in the value so much. When I talk to people about coaching, I’m not selling, I’m sharing my experience. I also consider meditation a tool. It allows for change on the subconscious level, which I am a huge proponent of. I also believe in masterminding with other business professionals. Sharing in community and solving problems together helped me when I felt like, “I’m the only one going through this.” Otherwise, I keep my business simple. Acuity for scheduling, Stripe for payment processing, Trello for coordinating with my assistant, YNAB for bookkeeping. That’s it.
Do you have any new projects coming up…
Yes. I’m currently creating a self-led life coaching program. It will include all the principles I currently use with my one-on-one clients, but will be self-paced with support. No more being stuck — we can all change.
What do you do for fun/relaxation?:
I love to travel with my family, practice pilates, cook, watch Netflix with my 3 boys (they are huge Dude Perfect fans), and read.
What is the Number One Business Goal you plan to accomplish over the next year?:
My number one business goal is to launch my world-class program.
You want to write a book on…
Recalculating happiness. Oftentimes, we think our happiness comes from reaching a certain job title, having our kids be a little bit older, or upgrading our house (hello, midlife crisis), but it usually isn’t those things that create our happiness. It’s us, and most of us just don’t know how to do that.
Is there anything else you’d like to share with our readers?:
Yes. I want you to know that whatever it is you want to change in your life, be it a habit you’ve had forever (biting your nails or thinking you aren’t good enough) or figuring out your marriage or a new career, whatever it is – you can do it. All it takes is you, a willingness, and someone to coach you. It is possible.
You can read more about our adventures here: Recalculating Happiness
Visit her website here https://www.jessicaklasnick.com/