Heidi Caswell is the President of ConnectSimply a Professional Personal Touch Consultant (Started in 2007)

Heidi Caswell has always loved the internet, technology. She saw people meet online, become best friends, get married, find business partners, provide services for each other, learn stuff, buy stuff, sell stuff, create income. No need to babysit a brick and mortar company, she could work from her laptop, while running the laundry through the wash. Annoyed with telemarketers, spam, convoluted voice mail systems, Heidi was finding better ways to stay in touch.

Looking online for various ways to create income, a friend introduced her to a cool service which helps you build personal touch through greeting cards. Her insurance agent had just remarked how client retention rate had gone down since she no longer had time to sent out birthday cards, etc. Here was a cool solution. Wanting to do something different, Heidi realized she wanted her own website, fell in love with WordPress. A solution for many business owners who’d like an online presence where they control the content, without waiting for a webmaster to update for them. ConnectSimply is the first website she created.

Today Heidi provides services to businesses and/or individuals who’d like to stay in touch through a greeting card service. She also sets up custom WordPress sites and training, this service is generally promoted through word of mouth, as she limits the number of clients she works with at any given time. Providing Personal Touch in a High Tech World.

Looking forward to the future, newest project is BoomerEmpowerment.com. A website where Heidi provides help and resources to other babyboomers. It already has a free WordPress tutorial site up and running, and she plans to complete the other sections come first of the year. For more information visit: http://connectsimply.com

Note: Heidi is one of WE Magazine for Women’s Top 100 Women in Ecommerce™ for 2012. To read about the other 99 women, visit (PDF): http://bit.ly/whoswho2012 or (turning page): http://bit.ly/wewhoswho2012