Shari McConahay is President of Evolving Creative, LLC

Shari has developed such a love for all things internet. She has a passion for social media loves seeing the future of technology and the internet unfold in front of the worlds’ eyes daily.

Being online is a part of Shari and she feels that she has been part of the internet, even if in a very small way. In 1994 Shari started transforming her family’s brick and mortar costume business into an e-commerce company that eventually became a multi million dollar costume business. The business maintained its “mom & pop” status in a sea of corporate giants for many years, even in a struggling economy and withstood many challenges.

And now (as the name indicates) her new venture is evolving, turning the past into the future once again. Evolving Creative, LLC is their new e-commerce company and the new home of, and Together with her husband, Myke, Shari is changing their business model and carving a new niche; since they no longer warehouse anything, their products are all drop shipped and they are concentrating on unique and deluxe costumes that cannot be found on every corner.

Their current company may be new, but the future is bright for their new business model and they hope to continue the legacy of their family business. For more information visit: , and

Note: Shari is one of WE Magazine for Women’s Top 100 Women in Ecommerce™ for 2012. To read about the other 99 women, visit (PDF): or (turning page):