Giselle Rufer is President and CEO of The Watch Designer (Started in 1996)

In May of 1996, equipped with degrees in engineering and art education along with ten years of experience in the watch industry, Giselle Rufer launched this Delance watch. Gradually, Giselle Rufer has made a mark on the watch industry utilizing connections, friends, family and other aides-de-camp to expand her vision from her home base in Macolin, Switzerland to the rest of the world.

The exceptional proviso of Delance is that it is owned and operated solely by women, including the artisans, the watchmakers. For Giselle Rufer, there was no other way to execute her idea of creating a universal symbol of femininity than by contracting women.

Giselle Rufer draws on her experience to tell others that they too can have a goal and the determination to achieve it. Her creation of the Delance watch brand serves as a model of creativity, courage and excellence for all entrepreneurs, women and men alike.

As a featured speaker at many conferences, Giselle Rufer has shared her knowledge with all those who dream of creating their own business. The driving force in Giselle Rufer’s life is to be in harmony with herself, to do what she loves doing, for those whom she loves. She is a creative, receptive and open person who loves to use her energy and enthusiasm to impart her working philosophy to others. For more information, visit:

Note: Giselle is one of WE Magazine for Women’s Top 100 Women in Ecommerce™ for 2012. To read about the other 99 women, visit (PDF): or (turning page):