"Meet Top 100 Woman in Ecommerce Diane MacEachern"Diane MacEachern is Founder & CEO of Big Green Purse (Started in 2007)

Diane inspires women to use the power of their purse to protect themselves, their families and their communities. She helps women overcome obstacles to greener living and shopping by offering links to the greenest products and services available, reviewing new products, providing sustainable living tips, and offering guidance for greening the workplace.

Her popular book Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World has been called “the big green bible” for the hundreds of simple but motivational suggestions it contains. Her website, blog and free e-newsletter are a constant source of support and information on actions and information that protect the environment and human health – at a price anyone can afford. While expanding outreach to more and more women who want to green their homes, offices and neighborhoods, Diane is also planning to integrate sustainability into the rebuilding of communities that have been devastated by fire, floods, hurricanes, and other natural disasters.

For more information visit: http://www.biggreenpurse.com

Note: Diane is one of WE Magazine for Women’s Top 100 Women in Ecommerce™ for 2012. To read about the other 99 women, visit (PDF): http://bit.ly/whoswho2012 or (turning page): http://bit.ly/wewhoswho2012