Meet Woman on the move ANGELA GUICE: Celebrating Five Years as a Leading Female Entrepreneur in Today’s Cable Television Industry
Advertising runs in Angela Guice’s blood—literally. The daughter of a prominent Mississippi adman, she first appeared in a TV commercial at the tender age of three, raking leaves in a promotional spot for a local bank. As the founder and executive producer of the renowned, Hollywood-based promotional agency NuContext Creative, Angela Guice stands today as one of the leading female entrepreneurs in the cable television marketing industry.
Angela and her company have just produced a brand new promo campaign, now airing on the FUSE cable TV network, promoting The Foo Fighters. Entitled “This Video Sucks!” the new promotional campaign (comprised of two spots) has been designed as a call to action by Foo Fighters to aspiring filmmakers. The Foo Fighters are now seeking fans to direct their next music videos, by offering 11 aspiring directors the opportunity to create a music video—one music video apiece for each of the 11 songs from their new album, which drops this spring. The videos will premiere on the Fuse television network.
To view the promotional spots produced by NuContext Creative, please see: http://thisvideosucks.foofighters.com/index.html
In late 2010, Angela and NuContext conceived, wrote, directed and produced an on-air campaign promoting superstar Taylor Swift’s three part TV special entitled “Taylor Swift’s Journey to Fearless,” which chronicled the making of the singer’s tour. The special aired on The Hub cable television network.
In 2006, Angela launched NuContext Creative, a multi-award winning entertainment marketing agency which counts among its clients such prominent broadcasters as Lifetime, USA Networks, Disney Channel, Syfy, Fuse, Lifetime Movie Network, Walt Disney Studios Home Entertainment, Teen Nick, Universal HD, Chiller, SoapNet, IFC, Sleuth, The Hub, and Rainbow Media. While promoting these networks and their programs, Angela has also worked with a virtual “Who’s Who” among the world’s leading entertainers, including Taylor Swift, The Foo Fighters, Jennifer Anniston, Gerard Butler, Will Ferrell, Kate Hudson, Mark Hoppus of Blink 182, Jack Black, Sandra Bullock, Reese Witherspoon, Ben Affleck, Anne Hathaway, Denzel Washington, Adam Sandler, Miley Cyrus and The Jonas Brothers, to name just some.
Angela’s philosophy of not treating her clients as “just clients” but instead as partners that develop into long-lasting relationships has proven itself highly successful. Phrases such as “Highly Collaborative”…”Amazing Spirit”…
“Terrific”…and “Infectious Energy” flow from the mouths of even high ranking media executives with whom she works. Truly the embodiment of a highly collaborative creative partner, Angela and her team are literally considered “in-house” by their clientele.
In early 2011, Angela was selected by the Promax/BDA Association to become involved in their “Promax Promo Pathway Program.” Angela will serve during this Spring term as a guest speaker at Santa Monica College, mentoring one of the school’s students for nine months as part of their curriculum. For more on this program: http://promaxbda.org/inddev/promopathway.aspx
Born and raised in Biloxi, Mississippi, Angela studied radio, television and film at the University of Southern Mississippi, and, later, filmmaking at USC’s famed film school. Joining the noted, Hollywood, CA-based entertainment marketing agency AUTONOMY in 2000, Angela quickly rose the company ladder from Night Scheduling Assistant to Associate Producer to Supervising Producer. During her five years with AUTONOMY, she produced numerous television
marketing campaigns for a number of high profile clients including Discovery Channel, Lifetime Television, Fox Movie Channel and here! TV.
A pioneer in the early days of integrated marketing and branded entertainment, Angela directed, produced and created a series of “show-mercials” for Procter and Gamble and Kraft Foods targeted at women and airing on Lifetime Television. “Life on the Beach,” promoting the South Beach Diet line of foods by Kraft won Angela both a 2005 “Kraft Global Media Award” and an “Effie Award.”
Since 2006, Angela counts as Nucontext Creative “company highlights” a number of prominent marketing campaigns, including: Disney Channel promos for “Hannah Montana,” “Camp Rock 2” and The Jonas Brothers; promos for a variety of Syfy original movies; on-air promos, ad sales sponsored promos, celebrity stunt weekends, and award winning “Characters Welcome” branded campaigns for USA Network; on air promos for both Lifetime and the Lifetime Movie Network, including live action, graphics, episodics, and original movie launches; and dozens of “Celebrity Hosted” weekend promo spots, tied in with the launches of prominent feature films by major movie studios.
Angela’s father, Reed, is the longtime owner of the noted Guice Agency in Biloxi, MS. An advertising and public relations company, The Guice Agency has represented such prominent clients as Donald Trump, the Mississippi Tourism Board, various political figures, and environmental causes.
In her spare time, Angela, a member of both the Promax/BDA trade association and Women in Film/Los Angeles, enjoys travel, hiking, photography and art collecting. A new resident of Venice Beach, she’s also just discovered the joys of surfing, in her pursuit of the endless summer. For more information, please see: www.nucontext.tv
