WE Magazine for Women interviews Dolly Singh, former SpaceX and Oculus exec turned entrepreneur

Tell us about your business…

My company, Thesis Couture, is a fashion and accessories innovation brand based out of Los Angeles. At Thesis we reinvent iconic essentials for women by fusing engineering and advanced materials with traditional Italian craftsmanship and timeless design. Currently, High Heels and a Makeup bag, called the NYLA bag, are our two most important products. 

Please tell us what being a business owner means to you and why you became an entrepreneur in the first place?

Being a business owner is important to me because I want to set a good example for my daughter by showing her that taking risks strengthens personal and business growth.

What or who has been your greatest influence in business and why?

I worked for one of the world’s most remarkable entrepreneurs, Elon Musk, for six years. I certainly learned more from him than anyone else in my career.

What would you say is your greatest professional accomplishment to date?

I was the former executive at SpaceX and Oculus VR .My greatest accomplishment is being part of a multibillion dollar start up that has positively impacted our future and my children’s future. 

What’s the best advice you have received in business that you wish to pass on to our readers?

Hell or high water, in business, no matter what, JUST KEEP GOING!


What has been the most effective marketing initiatives or programs you have used to promote your business?

Traditional media has truly raised the visibility of my company. Thesis Couture has become more visible due to the media’s interest in my personal story, vision behind our thoughtfully engineered and designed high heels, and their coverage on our growth.
What one thing have you learned as a business owner that has served you well over the years?
I have learned that grit is the ultimate tool to achieve anything I put my mind to.

Are there any resources or tools you’d like to share with other small business owners that have helped you run your business?

Startupclass.co was my tool to jump start my business. I suggest this tool to other business owners.

Do you have any new projects coming up?

Thesis Couture will eventually turn into a lifestyle brand. We will launch a capsule collection soon.
What do you do for fun/relaxation?

I love spending time with my kids. They keep me balanced and remind me that fun is an essential part of life. 

What is Number One Business Goal you plan to accomplish over the next year?

My number one business goal is to grow the business and grow the number of players on team.


What’s the best way for the readers of WE Magazine for Women to connect with you?

The best way to reach me is by connecting with me in all ways linked here: www.thesiscouture.com