Arjia PMUA, Professional Makeup Artistry, LLC is this weeks feature story
ATPMUA is a professional makeup company providing makeup services for all occasions. ATPMUA target audience are all women of all ages and nationalities. For the past 6 years ATPMUA has been one of the top preferred Makeup Artist’s in New Orleans, LA and surrounding areas and go to artist for bridal makeup, booking 50 weddings a year. ATPMUA also has a small/growing cosmetic line along with ATPMUA apparel/accessories. The shop includes items such as the following:
Matte Liquid Lipstick
Mink Eye Lashes
Being a business owner to me, of my brand, ATPMUA, is the pleasure and having the ability to have complete control of the company standards and procedures, to also be able to personally provide a luxury experience to each and every client.
I chose to be an entrepreneur because I wanted more than what my employer had to offer. I wanted creative control of my Artistry, independence, more opportunities, increase in income, and most importantly Flexibility, being able to adjust my schedule to my kids schedule.
My biggest influence in business would probably be my kids. They are my motivation. Each day I look at them is a daily reminder that I can’t fail. If I fail in my business I fail them, so how would I be able to provide? It pushes me harder to continue to build this empire that will be passed to them.
My biggest professional accomplishment to date would be developing an artist that has grown into a Professional Makeup Artist after taking the ATPMUA Artist Development Course. Her clientele has grown tremendously and she continues to climb that ladder of success.
The best advice I’ve ever received in business? Ummm… I can’t remember any great ones that really stood out to me
One thing I’ve learned as a small business owner that has served me well is to always remain consistent. ALL businesses require CONSISTENCY to continue to grow/to make it to the next level.
As far as big projects, I’m so random sometimes. I’ll be laying in bed and suddenly come up with this grand idea LOL! But at this moment, I don’t have any big projects coming up. Give me a few weeks, I’m sure something will be in the making LOL! I am very excited about a current milestone. This year is my 20th year doing makeup. 20 years of CONSISTENCY. It’s a good feeling. One of my greatest accomplishments.
The best marketing initiatives/programs I’ve used to attract more business would probably be my bridal/bridal party specials, Bride Contest, special monthly rate for those that come often throughout the month. The number 1 attraction would probably be the ATPMUA Loyalty Program (earn 5 points on Makeup Applications of $75 or more, 50 points total receive a complimentary FULL MAKEUP APPLICATION)
For fun I like to travel (when my schedule allows) dinner and cocktails with friends, mommy/daughter dates with my girls, and what girl don’t get joy out of SHOPPING. My relaxation time would be messages (my FAV) journaling (occasionally) meditating and binge watching on Netflix.
Within the next year my number 1 business goal is to book 100 wedding parties!
I would like to write a book on Being/Becoming a Professional Makeup Artist because it is more to being a makeup artist than just painting a face. The business side is just as important as the makeup application. It works hand in hand.
You can find her online at:
Facebook Arjia Thomas, Professional Makeup Artistry