Meet the Class of 2014 Who’s Who Women in Ecommerce™ Lori Ruff   Association of Latino Professionals for America

"Meet the Class of 2014 Who's Who Women in Ecommerce™ Lori Ruff -  Association of Latino Professionals for America"Lori Ruff, an early adopter of all things “social” joined LinkedIn in 2005. Her community suffered from devastating economic hits as huge textile, tobacco and other manufacturing employers left the area. Lori quickly saw its relevance for job seekers in her network. As a Training & Development Consultant serving executive human resource and marketing functions, she quickly learned the value of using LinkedIn to expand business opportunities and began incorporating the topic into her presentations. During a LinkedIn search in 2008, she discovered Mike O’Neil, founder of Integrated Alliances, the first LinkedIn training firm. Mike asked Lori to join the company to enhance curriculum and help grow their business. Lori performed several different functions during her time at Integrated Alliances and was named CEO in November 2012.

Known for her ability to create instant relationships, Lori has befriended and served people from many industries, regions, roles, and cultures, both online and off. She has cultivated several mentoring relationships with which she credits her business success. One such mentor is Charles P. Garcia, whose passion for leadership development and making a positive impact on the world parallels Lori’s. When Mr. Garcia asked Lori to join ALPFA, The Association of Latino Professionals for America as their Chief Branding Officer, she could not say no. Inspired by the mission of ALPFA, Lori’s role is to align, protect and promote this organization that empowers and develops Latino men and women into leaders of character for the nation in every sector of the American economy.  

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