Meet the Class of 2014 Who’s Who Women in Ecommerce Lisa Buyer, President of The Buyer Group

In search of balance. Somewhere between perfecting her warrior pose and taking her daughter to the beach, public relations powerhouse Lisa Buyer is navigating her fourth successful business venture-The Buyer Group. The difference is in the search.

Author of  “Social PR Secrets ” and named one of the top 40 Digital Strategists for 2013 and 2014, Lisa Buyer is passionate and ambitious about how public relations, social media, and SEO influence one another.

Ahead of the curve and trend watcher at heart – Buyer is a brand junkie who loves to help companies best position themselves in the marketplace. Whether it’s analyzing a social identity system, launching a brand on social media, creating effective soundbytes, developing a digital publicity campaign, making sure Google knows about them or sometimes even acting as the corporate therapist — her clients turn to her when looking for the best professional social media/public relations consultation.

“My best ideas are usually inspired during my yoga practice, on the treadmill or when I wake up early to enjoy the peacefulness of the morning hours,” said Lisa.

Today she focuses her business on consulting and training businesses on how to synchronize the PR process with search, social and mobile marketing. Lisa is an adjunct professor at the University of Florida teaching Social Media Management and can be found speaking at conferences on the subject of Social Public Relations. What’s on the horizon for Lisa? She is writing her second book titled #Space:  How to make room in your life for happiness and productivity.

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