Meet the Class of 2014 Who’s Who Women in Ecommerce™ Kelly Lucente, CEO Re-Tool Marketing

"Meet the Class of 2014 Who's Who Women in Ecommerce™ Kelly Lucente, CEO Re-Tool Marketing"Kelly Lucente is a five-time CEO, author, and brand/marketing strategist, focused on helping small business differentiate themselves through strategic brand positioning. A 20+ year veteran in both marketing and sales, she has worked with recognized brands such as RE/MAX, Pearle Vision, Rollerblade, Mattel, Pepsi, MTV, NASCAR, and the NFL (Superbowl XXVI). Her focus is on growing strong brands that help attract the right customer, gain market share, and increase revenue.

Author of “The Brand Guide”, a handbook for the entrepreneur, Kelly offers practical solutions to frequently asked questions within the brand and positioning space of small business.

A brand identity and messaging expert, she is the creator of the children’s educational product, “Bye Bye Monster”, a complete bedtime solution for children who struggle with nighttime fear where within months of launch, was featured in Neiman Marcus next to Fancy Nancy and Where the Wild Things Are and partnered with Jenny McCarthy as a contributor to her Generation Rescue Foundation. The product also made top 30 finalists out of 844 entrants in the prestigious MN Cup, the next “breakthrough idea” entrepreneurial contest in Minneapolis.

She has appeared in national publications such as Minnesota Business, Women First, and Family Fun magazines and news appearances including KARE 11, FOX 9, KARK 4, THV 11, and Good Day Chicago. She has won both Gold and Silver NAHB Salesperson of the Year Awards four times and two Dr. Toy Awards for product innovation and has philanthropic involvement with Children’s Hospitals and Clinics. Her website is

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