Meet the Class of 2014 Who’s Who Women in Ecommerce™ Adrienne and Stephanie Vendetti, Co-Founders – How to Be A Redhead
Adrienne and Stephanie Vendetti are sisters, best friends, natural-born redheads and co-founders of How to be a Redhead. How to be a Redhead® is empowering every redhead woman to feel confident, to look amazing and to rock their beauty. Red hair is more than a color, it’s a lifestyle!
As young girls, both Adrienne and Stephanie had trouble finding “redhead friendly” products because most items caused their skin to irritate or break out. Many makeup consultants at department stores shied away when they would ask which mascara or blush matched their fair complexion. They took it upon themselves to test and try products until they finally got it right, and realized redheads can wear any fashion color too!
Since there was no place for Adrienne and Stephanie to turn to for advice, they created HowtobeaRedhead.com for redheads throughout the world to celebrate a redhead’s beauty, in both the fashion and beauty sector. All featured products on the site have been tested on a redhead for a minimum of 10 days and receive the “redhead friendly” stamp of approval. Adrienne and Stephanie hope redheads can finally take a sigh of relief knowing there is a [finally] a community that provides top beauty and fashion advice for redheads that can be trusted while also empowering them to live confident lives. The redhead sisters have coined the phrase “Rock it like a Redhead” as the tag line for their blog posts and social media photos to proclaim that it’s all about rockin’ your red hair with certainty and spunk.
Future goals for How to be a Redhead are: bringing their redhead hair accessories (bobby pins, hair ties and bun makers) to stores nationwide, many TV appearances and book deals to bring beauty and empowerment to all women redheads.
To read more about the 2014 Who’s Who Women in Ecommerce™ of WE Magazine for Women, visit: https://s3.amazonaws.com/WEMagazine/WhosWhoWEMag2014.pdf