New Social Commerce Network incorporates a visionary e-commerce & social game platform allowing users to make friends, discover the latest trends, and win fabulous items

LuckyChic.com , the premier social commerce destination site where members can meet up and play social games to win products, once in-a-lifetime experiences, and even social currency, announced today the official launch of its “Social Commerce Network for Women” as well as highly anticipated new game “Lucky Peek” and its debut social game “Lucky Look.” Pioneering the space, LuckyChic.com is on its way to becoming the most popular online shopping and social commerce destination, where the integration of e-commerce and social gaming is applied to a full array of lifestyle verticals including fashion, beauty, travel, VIP experiences, hot electronics and more.

LuckyChic.com is the first site of its kind to blend social games, social media and e-commerce into an exciting “social commerce network” geared towards women 18-35. All Lucky Chic members have profiles that enable them to interact with other community members while engaged in either an e-commerce or social game. Members can access information about their competitors / peers including their past e-commerce history and a display of shopping “label” badges they have earned playing on the site.

The site’s debut social game, “Lucky Look” allows members to post their latest fashion look for the community’s feedback of “Love It” or “Not.” Each day the member with the highest “Loved” submission wins 50 Lucky Chips. This is the first in a series of interactive social games that will populate the site and bring together this community of shoppers to not only compete, but to discover trends and shared interests.

Lucky Peek, which allows consumers to use strategy to win must-have items, is the most recent release in an array of unique online e-commerce games in the pipeline for community members. In the Lucky Peek game, for a Lucky Chip, customers can “Peek” at the price of an item and purchase it if the price they see appeals to them. Only one person can “Peek” at the item at a time and for each “Peek” the price of the item decreases. Waiting for others to peek decreases the price of the item, but one must strategize how low the price can drop before someone else grabs the deal.

Lucky Peek features high-end fashion accessories and jewelry, hot tech items, luxury vacations, beauty, kitchen & home products, as well VIP experiences that cannot be otherwise be bought ranging from invitation-only Sundance Film Festival parties, Art Fair Openings, to celebrity launch events.

In addition to fostering its tastemaker audience’s fashion viewpoints, Lucky Chic has its developed an impressive internal merchandising team headed by Lucky Chic’s President Ian Gerard, who was previously the founder of Gen Art – a brand known for its strong curatorial voice in the fashion, lifestyle and entertainment arena. That team helps to select key brands, products and experiences that will be of interest to its audience. This keen sartorial voice is something that sets Lucky Chic apart and has made Lucky Chic increasingly the go-to destination for all things chic.

Specifically in the fashion space, Lucky Chic has expanded its platform beyond luxury brands to include hot on-the-rise new designers such as Cleobella, Treesjie, Ember Skye, Candance Ang, Colby June, and the Julie Collection. Lucky Chic’s fashion vision is driven by Style Director Meg Johnson whose wealth of experience includes having co-founded NYC boutique “Addict,” a tenure as senior fashion buyer for Ideeli, and runner-up on the CW’s series “Stylista.” Her 2011 Spring picks can be found at www.luckychic.com/fashion-tips.

“We are excited to launch the world’s first social commerce network focused on women, and the social games Lucky Peek and Lucky Look. As the worlds of e-commerce and social media converge, we have developed a unique social commerce platform where online shopping goes from a solitary experience to an exciting, social experience,” said Joel Fan, CEO and founder of Lucky Chic.

To join in on the fun and for more information visit: www.LuckyChic.com .

LuckyChic.com is a social commerce network for women, where members connect, discover and play social games to win must-have brands and luxury experiences. LuckyChic.com attracts the Web’s growing consumer audience with the opportunity to discover and win exclusive once-in-a-lifetime celebrity and travel experiences, and coveted retail merchandise in a variety of lifestyle verticals including fashion accessories, consumer electronics, beauty, home, and kitchen. Founded by tech entrepreneur Joel Fan, Lucky Chic was selected as one of 2010’s “Most Brilliant 100 Companies” by Entrepreneur Magazine.