"It's Not About You The Book"“What you have to give, you offer least of all through what you say; in greater part through what you do; but in greatest part through who you are.” ~ Aunt Elle, the mentor in Bob Burg and John David Mann’s just-released book, “It’s Not About You.

Tuesday September 20th is the official release date for my friends, Bob Burg and John David Mann’s brand new parable, IT’S NOT ABOUT YOU. Written in the style of their huge international bestseller, THE GO-GIVER, the story is woven around captivating new characters who will both touch your heart and show you how to be the leader and influencer you’ve always known you can be.

Set once again in the fictional Pindar’s town (with some inside references readers of THE GO-GIVER will enjoy bumping into!), this book expands on the first book’s Third Law, “The Law of Influence,” showing what happens when an unexpectedly cagey mentor by the name of Aunt Elle takes the ambitious young Ben under her wing and shifts his focus in a way he never expected.

The book is filled with quotes you’ll use the rest of your life! And if you currently lead a team, my guess is you’ll most likely suggest that everyone on your team read it.

In fact, after I read the book, here is what I wrote to Bob and John: “Bob Burg and John David Mann have done it again! They have written a captivating book that is more than just a business story. It is a story about leadership–and life. It’s Not About You reminds me of my favorite movies. You know, the ones you see on the big screen and then buy the DVD so you can see them again? I highly recommend you read it from cover to cover. When you do, you’ll want to read it again, and the second time you will be reminded exactly why you bought the book in the first place. It’s that good!

If you like, you can go to www.INAYbook.com and download Chapters One and Two. If you like what you read (and I believe you will) you can click right through and purchase online, or wait and pick it up at your favorite local booksellers.

You’re going to love this book.

Learn, prosper, and most of all, enjoy!

Heidi Richards Mooney, Publisher – WE Magazine for Women