WE Magazine for Women recently had the opportunity to “review” sample readers from I Heart Eyewear located in Livermore, California.

About the company:

Melissa Scoppetone grew up in the optical business.  Melissa took over the business from her dad, founding owner of Ron’s Optical, its parent company.  She keeps the line fresh and new by staying on top of current eyewear and fashion trends.  For Melissa, eyewear is not just a business but also a passion.

I Heart Eyewear is a relatively new kid on the block within the retail sector for readers, bifocals sunglasses, sunglasses (both for adult and children), make-up readers, chains magnifiers, contact lens cases and just about any optical accessories you can think of. I Heart Eyewear started in 2010 as an offshoot of Ron’s Optical.  Ron’s Optical has been servicing the optical industry for over 40 years.

Back Story:

Reading glasses became popular in the 1990’s. Consumers realized they did not have to buy expensive eyewear to read clearly and the reader boom began.  In 2012, over 46 million pairs of glasses were purchased accounting for sales of over 75.1 million (per director of industry research at the Vision Council). Every year these numbers are going up.  The average reader customer owns 5-7 pairs of reading glasses.  It has become not only a necessity, but also a fashion/ impulse item.

Reading glasses like everything else are made in different quality levels.  I Heart Eyewear offer optical quality readers with aspheric lenses and AR coating along with spring hinges.  Aspheric lenses and AR coating are what you would see in an optical shop and offer crisper vision with less distortion than cheaper lenses.  Also, the AR coating eliminates reflection and glare.

I Heart Eyewear offer the same lenses in its sun reading glasses but they also include 100% UVA/UVB protection.

Reading glasses over the years have been documented in numerous media channels.  I Heart Eyewear has a reputation of offering quality eyewear at a reasonable price, and bringing styling to the next level.
Our readers are consistently promoted by the Vision Association via Eyecessorize Trend Books and Eyecessorize blogs, trade publications along with SMT interviews focused on readers that reach top outlets across the country.  We also have had our items showcased in the Gift Shop Magazine and written up in the Times Square Chronicles.

The Three Samples WE received included the following glasses:

*I Heart Eyewear Red & Black Make-Up Reader – a great solution to an age-old problem of putting on makeup and not being able to see what you are doing. These readers help you see more clearly.

I Heart Eyewear Finley hang around the neck reader – need to keep your glasses handy and tired of looking for them when you set them down. Well no more! The neck reader stays on the neck and is easy to find, use and doesn’t get in the way.

I Heart Eyewear Felina Bi-focal Sunglass  – these sunglasses are great for driving!

WE love the quality of I Heart eyewear so much we bought another pair and added 2 eyeglass cases to our order.

Each reader retails for $20.00

The full line of readers retail from $20.00-$30.00 and come in powers from .75-3.0, 3.50 and 4.0. All readers come with a matching case.

For more information and to purchase readers on their website www.ihearteyewear.com or in major retailers throughout the country.