By Ben Johnson
Whether you are a start-up or an already established business,
you need to take necessary precautions to protect your brand identity. Due to extreme popularity that social media has received, businesses are utilizing the power of this medium for their personal benefit. However, with benefits, there are some disadvantages as well, such as people will try to distort the image of your business by creating fake pages on social networking sites. So, protecting your brand identity on social media is crucial.
We will now discuss some important elements that will allow you to save your brand identity from getting distorted by frauds and cheats.
First Thing First – Create Your Presence:
The first thing you need to do is to create your presence. Find the most famous sites and create your accounts there. For example: FaceBook, YouTube, Digg, etc. You can easily get a list of some of the most famous social media sites. After you create your account, you need to personalize your profile with your company information.
Logo Design plays a crucial role in building your brand image. Thus, it must be on every profile page that you create on all different websites. You need to also mention your contact details, so potential clients or interested people may contact you.
Create Personal Pages and Videos:
After you sign-up and upload your logo along with necessary details about your business, you should now work on creating personalized business pages and videos. This will enable you to represent and promote your business and products. Plus, who is better than you to represent your business?
If you create a Fan Page, make sure you mention that it’s the official fan page of your business. This is what other businesses do as well to stand-out from fake pages created by competitors or other people to distort your business image.
Start Adding People to Your Network:
The next thing you should do is to start expanding your network by adding people, especially from your own industry. Start interacting with them and avoid posting excessive marketing and promotional material and discount offers. The first thing you need to do is to win the trust of your network. Only then it will be right to promote your products.
You Have Now Created Your Presence on Social Media:
After following the steps mentioned above, you will be able to create your presence on social media effectively. Plus, all the information about your business will be authentic because it will be posted by you.
It’s Time You Search for Thugs and Frauds:
Once your presence is created, it’s time you start searching for frauds, cheats and thugs who are planning to distort your business image by creating unethical pages and creating wrong videos in your name.
At least once a week, you should visit all the social media sites where you have created your presence and search for information about your company posted by others.
Let’s say you come across a fake fan page, you will be able to report it and it will be removed. So, this is an ongoing process where you will have to create your presence and search for cheats who are trying to destroy your brand identity.
About the author: Ben Johnson is the Alliance Manager at Logoinn, a custom logo design company. He writes about the effect of design on marketing and brand identity and helps small businesses find design solutions for effective marketing.