These days, companies of all sizes want to “go viral” — creating the next video sensation like Gangnam Style, Grumpy Cat, or Harlem Shake.
But according to Virool.com CEO Alexander Debelov, an expert on how to build YouTube audiences, most video campaigns fall flat because they don’t follow five proven steps:
>> STEP #1: REACH OUT TO TOPIC INFLUENCERS
Before you launch your YouTube masterpiece, reach out to tastemakers related to the video topic and give them a preview.
>> STEP #2: TIME YOUR RELEASE
Pick a day and time to release your video when you’ll need less overall views to reach the top of YouTube leaderboards in your chosen category.
>> STEP #3: RALLY THE TROOPS
Get social proof for your video and some immediate views by emailing your fan list, inviting your followers, or using a platform like Virool.com.
>> STEP #4: ACCELERATE THE FIRST 24 HOURS
Create additional marketing spikes during the first 24 hours to show YouTube algorithms high rates of views, likes, comments, and shares.
>> STEP #5: RINSE AND REPEAT
When you see the pace of video views slowing down, go back to your supporters and partners with new incentives for additional video sharing.
