But according to Virool.com CEO Alexander Debelov, an expert on how to build YouTube audiences, most video campaigns fall flat because they don’t follow five proven steps:
>> STEP #1: REACH OUT TO TOPIC INFLUENCERS
Before you launch your YouTube masterpiece, reach out to tastemakers related to the video topic and give them a preview.
>> STEP #2: TIME YOUR RELEASE
Pick a day and time to release your video when you’ll need less overall views to reach the top of YouTube leaderboards in your chosen category.
>> STEP #3: RALLY THE TROOPS
Get social proof for your video and some immediate views by emailing your fan list, inviting your followers, or using a platform like Virool.com.
>> STEP #4: ACCELERATE THE FIRST 24 HOURS
Create additional marketing spikes during the first 24 hours to show YouTube algorithms high rates of views, likes, comments, and shares.
>> STEP #5: RINSE AND REPEAT
When you see the pace of video views slowing down, go back to your supporters and partners with new incentives for additional video sharing.