by Nipa Shah


Social media websites are connecting people, making business transactions more personalized, and are really becoming “THE” way of life.

Marketing on social media websites can bring tremendous value for all of us. Whether we want to gain new clients OR whether we seek to rent a vacation home for the July 4th holiday, these social media websites are becoming quite the rage.

Here are a few simple yet effective strategies to keep in mind when embarking on the social media marketing journey:

Make Time: Either Make time for social media marketing OR be left behind in your competition’s dust. Not doing anything is not an option. If you don’t have time, find a marketer who can implement social networking and other social media marketing strategies.

Careful what you say or else: Be careful about what you say online so that you don’t get fired or end up in jail.  Professional behavior is the norm online (even for teenagers who don’t realize the impact of what they put out there on Facebook). Everyone who wants to research you, IS! So remember that once you say something in public, it is out there forever.

Frequency matters just as much as good quality content:  Online marketing requires consistent, frequent, and long-term effort. Frequency matters as much as good quality content. Once a week or even twice a week just ain’t enough!

Texting, Facebooking, Tweeting, blogging, and audio & video podcasting are all slowly becoming mainstream. When you use any of these online media, you are basically marketing yourself or your business.

Social Media Marketing is a fun, quick, and cost-effective way to get visibility. It provides you with the ability to connect with anyone, anywhere in the world.

So, how are you using social media?

Nipa Shah is the Technology Editor for WE magazine for women. Nipa is also the founder and visionary who has shaped Jenesys Group, LLC and is known as an expert in the field of Online Marketing. For more information, visit .

You can also connect with Nipa on Twitter at