Kacie Jerry, a military wife currently based in Kansas, is fulfilling her dream of owning a successful women’s boutique and doing it all from the comforts of her home, laptop and Facebook.
Initially, Jerry thought her dreams of owning a boutique would never come true due to her husband’s military career, where they found themselves moving every few years. But thanks in large part to the growing popularity of Facebook comment selling and Soldsie, the leading app that automates the posting, scheduling and invoicing process for these Facebook auctions, she was able to launch Prissy & Proper, a Facebook-based women’s boutique, and is able to manage the boutique from wherever her husband’s job takes them.
“It can be pretty difficult for women married to men in the armed forces to find stable jobs because they are often moving every couple of years. In fact, about 25 percent of military wives are unemployed,” said Jerry. “After realizing that opening up a brick-and-mortar boutique was unrealistic for our lifestyle and the heavy capital associated with it, I decided to turn to Facebook and have been tremendously happy with the successes Prissy & Proper has had.”
Prissy & Proper started selling chic threads for trendy women in March of 2013 and already has more than 17,000 loyal Facebook fans and made more than $150,000 last year exclusively from Facebook sales.
“Selling on Facebook has not only helped me fulfill my dream of owning a fashion boutique, but has also provided me a source of income that isn’t restrained by physical barriers,” said Jerry. “Even better, Prissy & Proper has provided an online community for so many of us that are constantly relocating.”
In fact, Prissy & Proper has become a virtual space for girlfriends to congregate and shop despite being scattered all over the world.
“We have a lot of mothers and daughters that tag each other and shop together, too. Even if you don’t live next to each other–or even in the same country–you can still shop together here,” Jerry added.
Furthermore, the store has also attracted international attention, with 25 percent of business going to other military wives based in Europe, where it’s difficult to find trendy clothes on a tight budget. Sullivan, remembering her military friends abroad, has begun reaching out to this audience—just another way that Prissy & Proper has bridged physical borders. Learn more at Prissy & Proper on Facebook .