…  Individual & Corporate Weight-Loss Competition to Award $18,000 in Cash Prizes

"weight loss scale"Contest offers major cash incentive to lose weight and get fit; HealthyWage partners with individuals, local health clubs, hospitals and large employers for team-based weight-loss competition fueled by substantial cash prizes.

With bathing suit season fast approaching and to help more seriously overweight and obese South Floridians get healthy and fit using a novel, proven effective motivation paradigm, HealthyWage™ (www.HealthyWage.com), an online network that pays members who improve their health, today announced weigh ins will begin on April 15, 2011 for its “South Florida Matchup” competition – a state-wide weight-loss contest that will reward top-performing teams with a total of $18,000 in cash prizes.

“’The South Florida Matchup’ brings the region together in a collective effort to achieve weight-loss and health goals through a fun and lucrative contest,” said HealthyWage co-founder and Silver Knight Award Winner David Roddenberry who grew up in South Florida. “Competing in teams of 5 against family, friends, and co-workers for added encouragement, bragging rights and big cash prizes, this initiative leverages our social network model proven to help motivate and sustain weight-loss. Academic research shows that obesity has spread through social networks and will likely reverse through social networks.”

With more than one-quarter of all Florida adults reported to be obese and far more classified as overweight, coupled with Florida’s estimated annual medical cost of obesity ringing in at nearly $4 billion, we hope this initiative will provide an extra dose of motivation to effect positive change for the region,” Roddenberry notes.

Throughout “The South Florida Matchup” teams of 5 will compete for the greatest percentage of weight lost from April 15 through July 15, 2011. Each participant pays a $60 registration fee and weighs in at the beginning and end of the contest at a local health club. The winning teams will receive a total of $18,000 in cash prizes ($10,000 for first place, $5,000 for second, and $3,000 for third). In addition, participants qualify for $100 cash if they start with a Body Mass Index (BMI) above 30 and achieve a BMI below 25 after 1-year.

In addition to those participating at an individual level, large employers will also join in “The South Florida Matchup” in a “Company vs. Company” or “School vs. School” division where they compete against other organizations throughout the region in an attempt to have their employees lose the most weight. Dozens of local companies will participate in the contest, including World Fuel, Hospital Physician Partners and the Monroe County School District.

In addition to the companies participating in the challenge, HealthyWage has also partnered with Nuvista (www.Nuvista.com) – a clinically tested nutrition supplement shown to help control the urge to overeat with its triple craving control formula – as one of its marketing partners. Rich in high-quality protein, fiber, vitamins and minerals, our supplement is designed to be a healthy and effective way to lose weight, making it great fit with this HealthyWage initiative.

Participants in previous financial compensation-based HealthyWage team contests have lost on average 5% of their body weight,” Roddenberry concludes. “While our company pays all South Florida residents $100 to lose weight as a standard part of our program, we’ve found that the free $100 cash incentive is more effective at motivating weight loss when coupled with a contest to build excitement and peer support in working toward weight-loss goals.

Those interested in learning more and registering for “The South Florida Matchup” may do so online at http://www.healthywage.com/southflorida-matchup.

About HealthyWage™ ~ Health and wellness purveyor HealthyWage provides cash incentives, social and expert-based support, tools and resources, and goal-setting and tracking technologies to address our nation’s obesity epidemic and improve America’s collective health. The company was founded in response to academic research that proves even small cash rewards triple the effectiveness of weight-loss programs; that people are more effective at losing weight when their own money is at risk; and that social networks play a large role in the spread of obesity, and will likely play a large role in reversing obesity. Learn more online at www.HealthyWage.com .