Here’s a new video by one of our readers: Judy Curry, Co-Founder and Owner Curry’s Auto Service in Sterling, VA
ABOUT THIS VIDEO:
Judy Curry is co-founder, owner and vice president of marketing for Curry’s Auto Service, which operates five facilities in the metropolitan Washington, D.C., area. Spearheading an innovation program to attract more women patrons, Judy was instrumental in Curry’s becoming the first auto service facility in Virginia to receive the AskPatty “female friendly facility” certification. On August 6, 2009, Judy appeared on an interview show on Washington’s News Channel 8 to explain what being “Female Friendly” means. Anchor Natasha Barrett asked Judy, “What do women want?” Judy’s response: Women want more education – to learn more about their cars. They want to build a relationship in which they feel comfortable asking all the ‘silly’ questions about their cars. Judy sees the “Female Friendly” program signaling a change in the traditionally male-run auto industry toward recognition of the fact that women make 60% of the car maintenance decisions.
For more information on Curry’s Auto Service, visit: http://www.currysauto.com
