Search Engine Optimization

How to Correctly Use Web Push Notifications to Your Advantage
Blogging / Search Engine Optimization / Writing

How to Correctly Use Web Push Notifications to Your Advantage

However, the see-saw play of push notifications can go either way – the good or the bad.  If there is a section of people who take advantage of these messages by availing the best offers, other people might find them annoying and distracting.  This is why knowing the best practices […]

Spiders or Peeps?
Search Engine Optimization / Technology / Web Design

Spiders or Peeps?

Why Writing for SEO Can Hurt Your Website Rankings by Michele PW In my copywriting trainings, this topic invariably comes up. Usually it’s because I’m questioning my students’ choice of words on their websites or other online promotional copy. The problem: they choose words that are good SEO words – […]

SEO Series: Part One – Content and Meta Tags
Search Engine Optimization / Technology / Web Design / Website Tips

SEO Series: Part One – Content and Meta Tags

By Danielle Dandridge As I touched on in my last article, “Five Basic SEO Tips for Beginners“, content is the backbone of successful search engine optimization (SEO). Think of it as the foundation of a house. Without it, the whole thing comes crashing down. Having well written, clean copy is […]

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