Marketing & Sales

Marketing 101: The Basics of Marketing For Small Businesses
Business / Business Tips / Marketing & Sales

Marketing 101: The Basics of Marketing For Small Businesses

When running a business, it is important to make sure that you are getting the very best out of every aspect of the business. Whether it be the people you are hiring or the marketing campaign that you are looking to implement, there are several basics to marketing that every […]

How Any Small Business Can Boost Sales with Digital Signage
Marketing & Sales

How Any Small Business Can Boost Sales with Digital Signage

The demand for using real-time and practical digital marketing tools increases with the development of today’s marketing landscape. Several organisations have come up with some of the leading marketing technologies to help small businesses make their way to the top of the market. The main aim of small businesses, which […]

Marketing to Female Consumers: How to Get it Right
Marketing & Sales / SPosts

Marketing to Female Consumers: How to Get it Right

Did you know that 61% of all personal wealth in the US is held by women? Yes, it is even estimated that 2/3 of all wealth will be held by women in the coming decade.  Women also tend to be influential in making purchasing decisions at home. For example, in […]

Should You Hire a PR Agency or Learn to DIY PR?
Marketing & Sales

Should You Hire a PR Agency or Learn to DIY PR?

Both options have PROs and CONs– let’s discuss! By Lexie Smith, Founder, THEPRBAR inc. If I were to guess, I would probably say at least 8 out of every 10 entrepreneurs that I speak to find the word “PR” either intimidating, a luxury they don’t deserve or can’t afford, or […]

SEO, Helping Women Entrepreneurs Grow Independently
Internet Marketing / Marketing & Sales / Search Engine Optimization

SEO, Helping Women Entrepreneurs Grow Independently

The world around us is changing very fast, and women are at the forefront of these changes. There’s no field left untrodden by women today be it business, science, or administration. And in this quest to lead and achieve success, digital transformation has a significant role to play. For instance, […]

The Riches are in the Niches
Business / Marketing & Sales

The Riches are in the Niches

Birthing and nurturing a business is hard work, and most entrepreneurs stumble and fall along the journey. We learn from our own mistakes as well as others. That’s why we surround ourselves with entrepreneurial colleagues, mentors, and coaches. As entrepreneurs our reasons for building our own businesses are varied, yet […]

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