Marketing & Sales

Marketing to Female Consumers: How to Get it Right
Marketing & Sales / SPosts

Marketing to Female Consumers: How to Get it Right

Did you know that 61% of all personal wealth in the US is held by women? Yes, it is even estimated that 2/3 of all wealth will be held by women in the coming decade.  Women also tend to be influential in making purchasing decisions at home. For example, in […]

Should You Hire a PR Agency or Learn to DIY PR?
Marketing & Sales

Should You Hire a PR Agency or Learn to DIY PR?

Both options have PROs and CONs– let’s discuss! By Lexie Smith, Founder, THEPRBAR inc. If I were to guess, I would probably say at least 8 out of every 10 entrepreneurs that I speak to find the word “PR” either intimidating, a luxury they don’t deserve or can’t afford, or […]

SEO, Helping Women Entrepreneurs Grow Independently
Internet Marketing / Marketing & Sales / Search Engine Optimization

SEO, Helping Women Entrepreneurs Grow Independently

The world around us is changing very fast, and women are at the forefront of these changes. There’s no field left untrodden by women today be it business, science, or administration. And in this quest to lead and achieve success, digital transformation has a significant role to play. For instance, […]

The Riches are in the Niches
Business / Marketing & Sales

The Riches are in the Niches

Birthing and nurturing a business is hard work, and most entrepreneurs stumble and fall along the journey. We learn from our own mistakes as well as others. That’s why we surround ourselves with entrepreneurial colleagues, mentors, and coaches. As entrepreneurs our reasons for building our own businesses are varied, yet […]

6 Reasons Why Having A Side Hustle Is Good For You
Business / Business Tips / Marketing & Sales / Side Hustle

6 Reasons Why Having A Side Hustle Is Good For You

Even if you’re earning top dollar in your day job, you may still want to think about getting a side hustle. Here are some of the top reasons why having a side hustle is good for you: 1. Improve your quality of life When you’ve got extra cash flow coming […]

Is Your Business Telling the Right Story?
Business / Marketing & Sales

Is Your Business Telling the Right Story?

The businesses that stand out don’t just state “we are the best” or focus on the ROI of their products. Rather, they tell a story that sparks an emotional connection with prospects. Justin Champion, author of Inbound Content, offers seven tips to help you get started telling yours. You know […]

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