Media Attention

How to Become Your Own PR Person
Business / Leadership / Media Attention

How to Become Your Own PR Person

Having a good public relations or media specialist on your team is one of the keys to selling yourself. But regardless of how good they are – you are your best representative. After all, you know how fabulous you really are. And with the right tools, you will be able to communicate that with […]

Are Words Becoming Obsolete in Marketing?
Business / Media Attention

Are Words Becoming Obsolete in Marketing?

By Laura Ries It sure looks like it. Most of the recent marketing successes are visual successes, not verbal ones. Here are 10 examples from my recent book, Visual Hammer. 1. The lime. Until 2009, there had never been a Mexican brand on Interbrand’s list of 100 most valuable global […]

Business / Business Tips / Media Attention

How Media Interviews can Establish You as an Expert

… and Leader in Your Field by Heidi Richards Mooney Getting on Radio can be a big boost for your business, your website and your credibility. But it takes some planning on your part. If you have written a book, or done something the media would be interested in such […]

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