An apple with just one bite. The golden arches. The green and white caffeinated siren. Without even saying their names, you know the companies these logos signify. They are iconic and have taken on a life of their own. Perhaps you’re starting out on a new business endeavor. The fun […]
If I were to ask you, ‘what is Public Relations (PR),’ how would you answer? I asked this question recently at an event, and the most common answer I received was “getting media placements” or some other form of similar verbiage. Was this wrong? Not completely. However, it wasn’t completely […]
In today’s ever evolving digital landscape, it’s harder than ever before to stand out. While the birth of the Internet created an entirely new category of entrepreneurs, it also resulted in an abundance of competition. Specifically, in the last decade we’ve seen both online coaching and e-commerce platforms BLOW UP. […]
Getting your brand out there to the public is an invaluable aspect of business, no matter what you are providing customers. But this doesn’t mean that in order to widen your awareness you need to dramatically increase your costs, there are a few cheap and effective ways to do so. […]
It is rightly said that employees are the most essential assets of any organisation and indeed engaged, loyal, and enthusiastic employees are the pivotal drivers to its growth and success. But, do all organisations painstakingly invest in their development? Unfortunately not. These high authority professionals consider the employee’s development of […]
Many company owners go about their business without thinking much about brand. They either ignore it altogether, hand it off to marketing (or maybe a talented graphic designer), or make strategic decisions based on an incomplete understanding of what brand really means. If one of these describes you, Lindsay Pedersen […]
