Business / Business Tips / Leadership

Break through the ‘Brain Junk’ and build or reinvigorate your own successful business

The world no longer defines successful business people by their suits and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her best.

"Break through the 'Brain Junk' and build or reinvigorate your own successful business"And hey, whether it’s your favorite 3-piece suit, a 10-year-old pair of cargo shorts, or your most  faded dungarees, if it works best for you, that’s great!

In “BUSINESS IN BLUE JEANS: How to Have a Successful Business on Your Own Terms, in Your Own Style” business and marketing strategist, Susan Baroncini-Moe shares how to create and grow a business that works for you.

A veteran of the web industry, Susan leverages her unique fusion of business and technological knowledge, her experience in the personal growth industry, and her incredible brainstorming capabilities to transform businesses around the globe. From the moment she decided that selling grape Kool-Aid would set her apart from all the lemonade stand competition, Susan’s path to sole-proprietorship was forged.

Whether you are a small business owner or budding entrepreneur dreaming of being your own boss, BUSINESS IN BLUE JEANS, contains actionable, practical strategies that show how to:

— Break through the “brain junk” that’s been getting in your way

— Develop a business idea (or hone the one you already have) that lights a fire in your belly.

— Forget the kitchen sink and focus on your expertise.

— Package your sweet spot into a brand.

— Become visible to your target customers so that they think of you first.

— Lean into your marketing.

— Build your village that includes the support and the connections you need.

— Hire, train, and manage a team as your business grows so that it’s never out of control (and so you can hit the beach!).

Filled with detailed advice, personal stories, real-world examples, Business in Blue Jeans can help reinvigorate your business or turn your ideas into reality.

“We live in an ever-changing economy and that can make starting and growing a business seem daunting — and lonely,” says Susan. “But with the right tools and guidance, you can have successful business that makes everything else that you want in life possible.”

Susan Baroncini-Moe is a business and marketing strategist who consults with companies to help them gain visibility, improve the way their businesses are run, and train their staff to implement key marketing strategies. Susan has a Master’s Degree in social psychology.

A veteran of the web industry, Susan leverages her unique fusion of business and technological knowledge, her experience in the personal growth industry, and her incredible brainstorming capabilities to transform businesses around the globe. She has been working with entrepreneurs, small business owners, and corporations for over fifteen years. She is a sought-after strategist and public speaker, and she and her businesses have been featured in Redbook Magazine, USA Today, Investor’s Business Daily, and Social Media Examiner, MSN Live, among others.

Susan has shared the stage with business giants like Michael E. Gerber, Larry Winget, Bob Burg, David Meerman Scott, Chris Brogan, and other business and marketing bestselling authors, celebrity entrepreneurs, and thought leaders, and is a current Guinness World Records® record holder.

You can follow Susan’s blog at http://susanbaroncini-moe.com.

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