by Marsha Friedman

Few business people I talk to consider themselves authors; fewer still ever picture themselves writing a book.  Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent.

One candidate hands you a glossy business card.

The second hands you his book.

Quickly: who just won your business?

You’re an Expert – Why Shouldn’t People Know That?

Let’s face it, in our business – in any business – success is all about perception. When we meet a book’s author, we immediately perceive that person to be an expert on whatever subject he or she is writing about. That author is far more impressive than the guy or gal who comes along without a book.

For someone to take the time to write about a topic, give it an impressive title and subtitle, organize it, review it, plan it and get it published, says much about a person. It says, “I am focused, clear, passionate and driven.” It says, “I am an expert in my field and I’m eager to share that expertise with all comers.” It reeks of credibility, expertise, influence, maturity, solidity and, above all, success. What’s more, it makes that person special and unique. It’s an impressive credential.  It’s also the first step of a successful formula for building your business which I write about in my new book, Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business.

I tell you this because if you are truly to become recognized as an expert in your field and own the niche you’re in, you must begin to think about yourself as an expert-turned-author-turned-celebrity. Books are central to the Celebritize Yourself process.

A book gives you instant cache. It ups your credibility factor. To stay competitive in today’s cutthroat world of would-be experts, a book is no longer a standout – it’s a must-have. Name almost any expert you can think of – in any field – and you will find them listed on And not just in the music or DVD sections, but under books. You’ll find thousands! Try it.

Business Card 2.0

Today’s book is yesterday’s business card. Or, perhaps, it’s today’s “Business Card 2.0,” an interactive, user-friendly, narrated tour through your expertise. It is an instant introduction to your thoughts, feelings, know-how, advice, wisdom, and personality, rolled into a neat 200-300 page package within a cover of credibility-boosting blurbs from respected peers and colleagues.

Add your flattering author’s photo, wrap it in a great title (and subtitle), create a persuasively attractive cover with your name on it and you are now an author ready to compete on the same playing field as any other expert celebrity. Now, all you have to do is come up with that great idea for your book that can magnetize an endless stream of clients or customers.

By the way, my motivation in writing my book, Celebritize Yourself, was to give people an easy-to-apply formula that would influence the success of their business and help them achieve their goals.  And the best part is anyone can do it – no matter if you are a lawyer, health professional, scholar or even restaurateur….you can “celebritize yourself.” 

If you need help developing your own unique message for your book, click here and I will walk you through a very simple easy process to get you there!

If you already have a book that builds your position as an expert in your field, well done!  Now you just need to focus on promoting it.  Of course, one of the best ways to do that – especially as an author of a book – is to appear as a guest on talk radio, TV and get editorial coverage in newspapers and magazines.  Celebritize Yourself also offers information about the different media, how best to pitch them, and more. 

Of course, if you’d like professional help getting on the air and in the news, get in touch with my partner Steve at 727-443-7115 extension 202 or email him by clicking here.  He can talk to you about which medium will be most interested in you and your message and he can explain our unique “pay-for-performance” service.

Marsha Friedman, is the CEO of EMS Incorporated. EMSI has been booking guests, launching shows and buying effective airtime on TV for decades. Our success in the above activities is based on years of knowledge and experience of the media combined with a keen professional expertise in the representation of our clients. The result — guaranteed media exposure.

If you are interested in getting first class publicity with ZERO financial risk, contact us today for a free Media Consultation. Call us toll free on 1-800-881-7342 or visit so we can get your book, product or service the local and national media attention it deserves!

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