As a small business owner, profits mean having superb skills in your line of business. This is definitely a big asset, but sadly not enough to create success. The plethora of competition and the turbulent markets add tremendous obstacles to making it big.

Marketing is a particularly attractive path to supporting the increase of the small business profits. The small business owner needs to not only decide on the right kind of marketing to improve sales and profits but the one to maximize the available small budget!

1. Giving away free stuff is a powerful tool that will intrigue the crowd’s lust to visit your business. Just remember to get something in return. Either their information (so you can market to them in the future), or a commitment to a 30-minute strategy call if you’re a consultant or service provider, or even a *like* on Facebook has value.

2. Marketing to new customers or clients could be a very expensive proposition; using the list of your existing ones usually requires minimal budget. Capturing their info and using it to your advantage to promote your small business is priceless. Broadcast as often as possible. Engage them; make them part of your family, offer them promotions as well as educate them. If your niche is baking, together with recipes or baking techniques, include promotions of specific days that you will offer sugar free cookies or low carb breads. Use your list to find out your customers’ or clients’ needs and preferences, what you can adjust for a better product or what needs to be corrected in your service. It will all translate to additional dollars for your bottom line.

3. Host a no-cost Informational Event (with a snack!). You can easily boost your products or services sales using a face-to-face meeting, requesting a purchase as soon as the “info giving / sales presentation” ends. Your audience cares for what is in for them, so provide some rewards (wine and cheese go far – as well as a discount on your product or service). Offer sufficient details for them to ease them to decide to buy something at that timeframe or how they can get directions to get more information. It is a call to action now!

Finally, be creative and use your own employees to support you; some may be computer savvy and would love newfound responsibilities around social media and social marketing. Invite your entire team into a brainstorming session and ask for their ideas to boost your bottom line! Start building your small plan together, today, and support business growth and profits for years to come.

You can boost your profitability in the next four weeks.

Donna Marie Thompson, PhD

Creating your best profit solutions is my highest priority.

Donna Marie Thompson, PhD is a two-time best-selling author who has spent most of her career in international management consulting. She has helped businesses meet their goals and profit targets under challenging circumstances. She was a Director at Price waterhouse Cooper’s Consulting, and has worked at Booz Allen, as well as local consulting firms. This wide range of experience in businesses of all sizes uniquely qualifies Donna Marie to guide you to discover the hidden profits in your small business. for more information, visit: http://