Did you know:
>> 13% of Americans wish there were more sexy emojis.
To explore the growing role emojis play in our lives, artsy emoji distribution and monetization platform MojiLaLa [www.mojilala.com] ran the 2017 State of Emoji National Survey—a quirky poll that asked 1,000 Americans about their emoji preferences. Key findings include:
A. WOMEN PREFER A FINGERS SNAPPING EMOJI, MEN WANT A BEER CAN
When women were asked which emojis they wish existed, the most popular answer was fingers snapping (14%), followed by a box of donuts (12%). Meanwhile, the most in-demand emoji among men is a beer can (15%), followed by a fart (11%).
B. AMERICANS AREN’T COOL WITH GOVERNMENT OFFICIALS USING EMOJIS
When asked who shouldn’t use emojis, 29% of Americans responded “government officials.” Other people who shouldn’t use emojis include “my boss” (14% of Americans expressed this opinion), followed by “senior citizens” (10%), “my parents” (10%), and “anyone over 30” (5%).
C. WOMEN ARE 16% MORE LIKELY THAN MEN TO USE EMOJIS
Emojis are significantly more popular among women than men. 91% of women say they use emojis, compared to 75% of men.
D. EMOJIS ARE OVERWHELMINGLY POPULAR AMONG MILLENNIALS
86% of Americans say they use emojis on a regular basis. That figure jumps to 92% among millennials (ages 18-34) and falls to 77% among non-millennials (ages 35 and up). Emojis are least popular among baby boomers (ages 54 and up) (62%)—although, notably, that is still a majority.
What was once a niche obsession in Japan is now an international phenomenon fueled by rapidly changing consumer habits. Internet slang (e.g. lol, lmao, ttyl, rofl) is being replaced with emojis, and pioneering distribution platforms like MojiLaLa—dubbed by CNBC as the “Netflix of emojis”—are able to churn out significant numbers of diverse emojis to feed demand.
Dana Loberg is the CEO of MojiLaLa . MojiLaLa Unlimited allows you to freely express yourself through every kind of expression and emotion and is available for download via iTunes or google play store. Bridging the gap between Americans who crave a bigger diversity of emojis, and independent artists who have the skills to create emojis but lack the business prowess to distribute them, the MojiLaLa Unlimited App serves up 15,000+ emojis on hot topics, pop culture, sports, and events.