From the Editor

How Women Create Successful Businesses by Helping One Another

Savvy Travelers, a leader in designer beauty wipes, teamed up with other women-owned entities to help propel their company to success  

According to the U.S. Census Bureau, there are around 9.9 million women-owned companies in the country, adding up to nearly 36 percent of all businesses. Increasingly, female entrepreneurs are seeing the mutual benefit in coming together to help one another, thus moving them all one step closer toward fulfilling their business goals. One company, Savvy Travelers, knows the importance of teaming up with other women entrepreneurs to help grow a business.

“Women helping women to get ahead. It’s just that simple and yet most people haven’t tapped into the power of it yet,” explains serial entrepreneur Tina Aldatz, chief executive officer of travel wellness company Savvy Travelers. “When you find other females in business to align with and team up with, you will be amazed at what it can do for your own company. Everyone benefits, making it well worth exploring.”

Savvy Travelers has had a lot of success in launching their line of custom designer wipes that are aimed at travelers who want to stay germ-free, fresh, and have a convenient way to manage personal hygiene. Helping to grow their business, they teamed up with OSEA Angel Investors, and Marketing Immersion. OSEA Angel Investors is a private angel investment group focused on and driven by women executives with very diverse backgrounds. OSEA Angel Investors co-founders, Xandra Laskowski and Danielle Hahn, were proud to make Savvy Travelers one of their first investments, supporting Latina business ladies Tina Aldatz and Margarita Floris. Marketing Immersion focuses on creating innovative brand management strategies, and will be helping Savvy Travelers ink major licensing and merchandising deals in 2017.

“It is an honor to represent Savvy Travelers in the world of licensing, merchandising, brand and retail development. We are seeking meaningful partners across all product categories to enhance the brand,” explains Janice Varney-Hamlin, the chief executive officer at Marketing Immersion, located in Long Beach, Calif. “We are looking forward to forging a long term relationship with Savvy Travelers and helping them to attract and create great strategic alliances supporting a long-awaited, premium product in Savvy Travelers.

For those female entrepreneurs who are ready to launch their business, or who would like to take it to the next level, here is why they should consider seeking out other females to align with:

  • Exchange strengths. Not every entrepreneur is going to be great at every aspect of business. By sizing up where your weaknesses are, you can seek out those women who can help fill in the gaps in those areas. When that happens, you will strengthen your business as a whole. Forget trying to juggle every aspect, and instead find someone who will help make your business stronger.
  • Mutually beneficial. If your business succeeds, then it will also be beneficial to those you have teamed up with. Everyone has a vested interest in your businesses’ success. When you grow and succeed, they will also grow more and reach a new level of success too.
  • Reduce costs. By teaming up with others, sharing knowledge, and exchanging strengths, you will help to keep your overhead costs down. That’s a smart thing for every business to do in order to help ensure long-term success.

“We can’t say enough about how important it is for women to help other women in the business world,” added Margarita Floris, President of Savvy Travelers. “It’s been very beneficial for us to partner with other like-minded women and we look forward to helping more women going forward. When we all work together, we all become more successful together.”

Savvy Travelers offers a no-rinse line of products that help to keep travelers healthy and lend a convenient collection of problem solvers for beauty and wellness needs. Savvy Travelers designer beauty wipes are curated for the “on-the-go” sophisticated savvy travelista! No water? No problem!  The company offers a line of pre-packaged individual cosmetic wipes that are a savior in flight, in your car and out and about when you still want to feel clean and refreshed. For more information, visit the site at: www.savvytravelers.com/wipes.

About Savvy Travelers (www.savvytravelers.com/wipes): The Savvy Travelers collection of designer beauty wipes are curated for the sophisticated on-the-go travelista. Savvy Travelers keep ladies fresh and fabulous from head to toe, one swipe at a time, offering products in convenient kits and single-use packets that are disposable, eco-friendly and made in California!  No Water? No Problem! Follow @Savvy_Travelers on social media and like us on Facebook.

About OSEA Angel Investors (www.oseaangelinvestors.com): Osea Angel Investors is a membership-based private angel investment group focused on and driven by women executives and entrepreneurs with very diverse and successful backgrounds. We provide a forum for the introduction of emerging companies to potential women angel investors and offer access to meaningful education regarding the vetting and investment process. Educated entree to investment opportunities will allow our members possibilities to diversify their investment portfolios.

About Marketing Immersion (www.marketing-immersion.com):

Marketing Immersion (MI) is a full-service marketing company that takes an all-inclusive, immersive approach to brand building using new and traditional marketing methods and delivering smarter results through technology. MI’s services include brand development, traditional and new media marketing, business and retail development as well as licensing and merchandising. Marketing Immersion is located in sunny Long Beach, California and can be reached at Marketing-Immersion.com, on Facebook @MarketingImmersion.com and on twitter @marketing-immersion.com.  For more information about Savvy Travelers Licensing, Promotions and Merchandising please contact Marketing Immersion.

Source: U.S. Census Bureau. Facts for features: Women’s history month. http://www.census.gov/newsroom/facts-for-features/2016/cb16-ff03.html

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