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Women Business Owners Survey and State of Business Forecast 2008 – Women Optimistic About Future


Miramar, FL (Tuesday, January 29, 2008).  For some, being in business in 2007 has been a struggle; for others it has been a journey to freedom.  Despite the slump in the economy and the global economic outlook for 2008, most women agree that no matter what yesterday brought the future of business is looking bright.  In fact, nearly 83% predict their businesses will do better in the coming year.  So say the results of The Women Business Owners Survey & State of Business Forecast 2008 sponsored by the Women’s eCommerce Association, International. The survey was created to find out what factors contribute to women business owners’ success as well as where women see themselves in the future.  Overall Findings

Nearly 71% of respondents fall into the Services and retail categories.

• Close to 84% of respondents reported having a business that was both Virtual and Brick and Mortar

• More than 60% of respondents had undergraduate/post graduate college degrees.

• Almost 61% of women reported starting their first business between 18 and 39

• 42% went into business to be their own boss and to create a more balanced work-life ideal.

• The number one long-term business goal chosen by women is “to produce an income-generating venture that will sustain a comfortable lifestyle.” (74%)

• More than 45% reported a 20% (or greater) increase in revenue in 2007 compared to 2006

• 47% of women reported networking with business/professional organizations and Virtual/social networking groups.  More than 75% say they plan to participate in social networking site in 2008.

Dialogues with hundreds of women business owners as well as the results from the survey confirm that women are not only equipped to take risks to succeed, they do it each and every day as evidenced by the types of businesses they run and the lengths they will go to in order to exceed their goals year after year.  Sometimes it’s taking a step back, at other times its finding funding or exposing themselves to new networking opportunities.  Other factors that women attribute to overall success: the majority of women believe in ongoing education to stay ahead of the competition in order to exceed the goals achieved in previous years. Giving back to the community, mentoring others and being role models are also important motivators to their overall feelings of achieving success. To read the full report, visit:

Survey Methodology

The Woman Business Survey was distributed via email invitation to several women’s organizations and individuals around the globe. While the combined total of women who received the survey cannot be measured, within our own circle of influence we estimate that more than 12,000 women received an invitation to participate.  The results: 545 Women completed the survey.  Although the majority of women who responded were from North America, (US – 466 and Canada – 43) there were a handful of respondents from the following countries: Australia (6), England (5), France & Germany (3 each), Hong Kong & Italy (2 each), Sweden, Singapore, Israel, Dubai, The Netherlands, Yamhill, South Africa and Switzerland (1 each).  Seven women did not respond to the “location” question.

About the Women’s eCommerce Association

The WECAI Network™ is a network of organizations, tools and resources to “help women do business on and off the WEB.” The voice of business, professional and executive women, the Women’s eCommerce Association provides virtual and in-person opportunities for collaboration, networking, personal and professional development, increasing prosperity, leadership development and international recognition.  For more information, visit or call 1-877-947-3667 (US).

ContactHeidi Richards Mooney, Founder & CEO



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  2. Heidi-
    This survey was first rate 100%. Your statistics are exciting to me as a small business owner who markets my communication consulting services to other small business owners. This information is valuable to have and I will regularly refer to it as I move forward. Thank you so much for empowering women in business and doing all that you do! You are amazing!

    Felicia Slattery
    Communication Consultant, Speaker & Coach

  3. Great Resource and very usefull!! Thank you for making this!! Truly Wonderfull and very well written!

  4. I was excited to see the results. So new to business and without previous business training, I’m always a bit worried that my goals or my style of doing business is ‘out of sync’ with other women in business. I’m not entirely worried about being out of sync, that is a risk I’m willing to take in order to live my dream as I see it. But I’m very glad still, to see that I share many things in common with a great deal of women building their own business today.

  5. As with anything Heidi Richards does, the Womens Business Owners Survey is “WOW-packed” with information and beautifully, as well as professionally, presented.

    This is another example of how Heidi has created an elite “womens club” of sorts, which allows women who are new to business,and those who are seasoned professionals, to come together in camaraderie with similar goals, aspirations, hopes and dreams.

  6. Christine A Lee says:

    Being a woman is one thing, but stereotyped image of certain ethnics have been a tough glass to break.

    Being a Chinese descendant raised in Japan, I faced and am still facing challenges similar to “glass ceiling” since childhood. I came the the US to attend Berkeley (Business School), what can one ask for more?

    Top education… but when I graduated, “quota” system took my first job that was offered later was given to other minority men, then the women…Was I angry? A bit then, but it made me struggle… gradually natural acceptance has made me stronger and independent. In fact, determined to beat the system with positive and proactive attitude – being who you are and not what you are… “It is their problem and loss to view me as what and not who I am. It took time to break the glass one by one. I still struggle because I am a woman plus being stereotyped as an “Asian”. Today, my toughest struggle is with my extremely traditional father… because I have become a non-traditional Asian woman – I am not included in family business.

    Ladies, despite all our differences (whatever it may be) our synergy, positive, open and being fair should be our utmost “common” ground. We faced glass ceiling – even against high level corporate women. We should similar to “old school boys golf players” where at “golf course” – where many top decisions are usually made. “Golf course” is our unity. We should be see and work beyond the gender, but as a professional, who we are and what we offer. Personal life – keep separate – the golden rule. Thanks for reading.

    Won’t you agree? Success comes with price. Keep strong and keep on moving/truck’in.

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